We are living in a fragile economy that affects us all. Whether your business is large or small, it must expand and flourish to remain alive. As companies cut costs and reduce their budgets, they continue to search for the best optimal savings around. They need to build their brand names, while engaging new clients and repeat buyers. With eCommerce sites on the rise, consumers and businesses alike have made the Internet a primary source for cost-effective, creative marketing, when looking to get their brand name, products and services public and viral.
Business-to-Business Email marketing
Marketing to consumers and marketing to a business, are not the same. Yes, businesses consist of people, but their goals and needs must be differentiated from those of the average, everyday consumer. Getting your email marketing campaign into the in-box of a business owner may be a greater challenge. By implementing some new thinking and strategies into your marketing plans and goals, will enable you to get your email campaigns delivered and opened. With Activetrail’s professional email marketing campaigns, you can:
- Send relevant, high valued offers to your target audience. Don’t waste their time with hype and self-promotions.
- Catch their attention. Your content should be crisp and dynamic, able to hold your prospect’s interest.
- Build an effective landing page with a clear call to action that complements your email campaign.
- Follow up with all those who did not click on your offer.
- Send a thank you email to those who did.+
Dynamic and Driving Conversations
Your email campaigns must evolve and adapt to a constantly changing environment. As priorities change, so will your client’s needs. Engaging your reader can create a multichannel campaign, forwarded and read by others. How do you create interesting and stimulating digital conversations? Why should they want to read what you have to say? What kind of content will catch their eye and give them pause?
Understanding and Identifying with your Audience. Knowing your audience is key and has become a bit easier, because of the influence of social media marketing. Finding out what social networks they are utilizing, enables you to see their website blogs, and articles, disclosing what they consider relevant in their industry and niche. Their products and services will define their goals and objectives. Your job will be to see how you can help them meet those objectives with low cost and effective alternatives, while consisting maintaining high value. However, to play the game, you need to be in the game. The question then remains how to enter in and engage your prospects in direct conversations that are mutually agreeable?
According to eMarketer: “B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” said eMarketer’s Evelyn Jung, author of the new report “B2B Social Media Marketing Heats Up.”
“Outsell estimates that marketing on social networks will grow 43.3% in 2010. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.”
B2B Relationship Building
B2B Relationship building, takes time. Email Marketers need to have good solid marketing strategies in place helping narrow down the crucial elements when practicing relationship marketing. Good two-way business relationships are built upon some simple and timeless principles:
- Good policies and practices
- Trust and Reliability
- Client Satisfaction
- Client Commitment
- Mutual Satisfaction
Social Media Marketing – Changing the Way we communicate
The Activetrail team knows that the old conventional ways of communications are no longer enough, that is why we have integrated social media marketing directly into your campaign, with just the click of a mouse, creating an instant viral campaign has never been easier.
Advertisements and email marketing campaigns alone, cannot reach the audience needed for growth and expansion. As more and more businesses want more of a direct communication, companies are reaching out through forums, blogs, Linkedin, Twitter, and Facebook. Ongoing live conversations are becoming the norm. Word of mouth and viral campaigns have taken the Internet by storm. Their popularity has made them a fixture for any marketing mix. But do the same rules apply when marketing a business vs. a consumer? Here are some innovative pointers when marketing B2B:
- Get to the point. Businesses are not looking for friends; they are looking for solutions.
- Use social media to share business goals and accomplishments, be careful what you say.
- Use forums to create a buzz about your company and products. Offer real solutions.
- Do not focus on any individual, always point to your brand.
Whether marketing B2B or B2C, all businesses must distinguish themselves from their competitors. Whether you are building a new relationship, or preserving an old one, you need to know your audience and have the solutions they need to run their businesses with cost-effective solutions. Earning your target’s trust and delivering on your promises are the first steps of any successful B2B campaign.
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