Full Feature List

A/B Testing

Why not send two identical email campaigns with two different subject lines and check which one works best? The A/B testing tool will allow you to do precisely this.

Auto Responder

Want to make sure your reader converts into a paying customer? Use our Autoresponder features to send a series of timed emails that will be sent out automatically at pre-defined times.

Automatic Subscribe and Unsubscribe Campaigns

This feature will make sure that your customers get email campaigns the second they sign up or unsubscribe. These campaigns are very important because they are sent when you have your customer's full attention.

Automatic Unsubscribe Removal

Sending email campaigns to users who unsubscribed from your email list is illegal. Let activetrail be your legal watchdog and remove all unsubscribes automatically.

Bounce Management

If you have too many bounces your credibility is deeply hurt and your messages could hit the SPAM folder. Activetrail automatically removes bounces from your email lists effectively optimizing them for future use.

Campaign and Template Management

This feature will enable you to save different templates and email campaigns on our system and use them when you need them. Easily copy existing campaigns and edit them as you wish for quick email campaign creation.

Campaign Scheduler

Want to send an email campaign without being by the computer? No problem. Use Activetrail's advanced campaign scheduler and have your email marketing campaigns sent automatically at a pre-determined time and date.

Content Importer

This feature allows you to import content including text, images and more from a file on your computer or from a web URL and add them to your email marketing campaigns with the click of a button.

CSS Inliner

Emails can't use external css files; the css has to be inline. Our CSS Inliner will take a regular html page and move the css inline so that you don't have to.

Data Export

Do you like working on your lists and reports through Excel? No problem. Our data export feature allows you to export all reports and list data to Excel files.

Dynamic Content

Dynamic content is a great way to make your emails more interesting and more personal. Place a dynamic content component where your client's name should be he will get a personal email.

Dynamic Groups

Create dynamic user groups by defining sets of rules and queries on your user database. This makes it easy for you to market specific messages to specific groups without having to update the group list every time.

Email List and Group Segmentation

With ActiveTrail's great system, segmentation of groups and mailing lists is extremely simple. Focus your email marketing on targeted groups and watch your ROI grow.

Email Template Collection

Our wide array of email templates can give you a head start with sending out your emails to your customers without having to design your own template. They are very easy to use and they look amazing.

Geographic Customer Location Viewer

Find out where your customers are located in the world. You'd be surprised how many different countries your customers come from.

Goal Tracking

Want to know how effective your email marketing efforts are? Track user behavior on your site (,sales for example,) after clicking on a link in your email campaign.

Google Analytics Integration

We know that everyone nowadays uses Google Analytics as their tracking system so we made it possible for you to integrate your email campaign performance data into Google Analytics.

Hot Spot Click Report

Want to know how many users clicked on your email campaign and where exactly on the page the click occurred? This feature lets you do just that! Easily spot the most toured portions of your email.

Media Server

Our media server lets you Host your images on the system and easily add them to your email marketing campaigns at any time. Management of your media is also made quick & easy by this feature.

OS and Browser Use Data

Would you like to know which operating system and internet browser your customers are using? This great little feature will give you a detailed breakdown.

PDF Report Consolidation

Need to put together a corporate presentation of your email marketing efforts? Our PDF report consolidation feature will consolidate multiple reports into one PDF file.

Real Time Reports and Analytics

Reports and tracking are the key to getting your ROI to grow. Learn from your past email campaigns and see what you can improve to make your email marketing efforts bear fruit.

RSS Email Campaigns

Have a useful RSS file that updates frequently? With our special RSS email campaign feature you can send RSS data automatically to your users.

Sepcific User Tracking

Want to check up on a specific user and see how many emails were sent to him, how many he opened, how many he clicked on etc…? No problem! Our user tracking tool will show you the way.

Social Networks Integration

Post a link to your email campaigns directly on social networks such as Twitter & Facebook with a click of a button. Let your users share your email campaigns with their friends as well.

Spam Checker

Checking your email campaigns for SPAM issues before sending them is important to ensure top of the notch deliverability. Our SPAM checker lets you do this.

SPAM, Unsubscribes and Bounce Reports

Find out how many people unsubscribed, marked you as SPAM and how many bounces you had. These details can give you an overall idea of how well your message is taken.

Sub Accounts

Need to share data with 3rd parties or employees but don't want them to see all of the data? This feature will let you give 3rd parties access only to specific reports.

Triggered Campaigns

Triggered campaigns produce great results with personalization and customer service. Let your customer know you remember him by telling our system to send him a birthday email automatically.

User and Groups Management

Our easy-to-use users and group management interface allows you to quickly & easily manage your email lists. All it takes are a few clicks and you're all set to start your email marketing campaign.

WYSIWYG Editor

Our "What you see is what you get" editor makes email marketing a simple task by allowing you to build campaigns with zero html knowledge. Just add images, type in text and our system does the rest.