Activetrail Email Marketing Reports and Analytics
ActiveTrail is your email marketing solution. Our email marketing services provide successful marketing campaigns, based on accurate and highly detailed real-time report analytics. When sending out a newsletter marketing campaign, ActiveTrail offers the newsletter solutions you need. Our email marketing software tracks campaign performance helping gauge and drive them towards success.
Tracking real-time behavioral patterns are crucial when wanting to understand how someone thinks, as well as what actions they take in each campaign. This information is critical when working towards a carefully planned and focused email campaign that engages and satisfies the subscriber. With ActiveTrail’s advanced tracking reports, you can adapt and adjust your offers, tactics and strategies, automatically boosting sales and profitability.
The main objective and foundation of all campaigns is to send out targeted, relevant messages, to receptive subscribers. For that to happen, one must know their audience, having the proper demographics and behavioral statistics in which to work. With ActiveTrail’s comprehensive reporting metrics, you can easily monitor the most important elements of each campaign:
- Detailed Delivery Statistics:
- # of emails delivered/not delivered
- # of emails opened/not opened
- # of times messages opened
- # of bounded emails
- # of visits per link
- # subscribed (opt-in)/unsubscribed (opt-out)
- # of errors – undeliverable ad sorted according to error type
- # of bounced emails (emails that do not arrive)
- # of bounced emails listed by types
- # of users per bounce type
- # of users who have not opened emails (not bounced)
- Bounce Management
- Recipient’s inbox is full
- The recipient’s address does not exist, has been changed, or is spelled incorrectly.
- The mail server at the ISP of the end recipient is temporarily down or unreachable.
- The mail server is blocking the message because of content or has been blacklisted
- ActiveTrail includes an automated bounce management system which automatically removes addresses that have bounced, keeping your address list clean and relevant.
- Click Through Rates
- How many emails opened
- How many emails bounced
- How many links clicked
- What links were clicked
- How many clicked on the “call to action”
- How many subscribed to your newsletter services (opt-in)
- How many unsubscribed to your newsletter services (opt-out)
- How many followed through and made a purchase decision (conversion rate)
A compelling marketing newsletter campaign can only be successful if it reaches your recipients. ActiveTrail is the marketing solution – resolving all deliverability issues whether client or server side. Managing and reducing bounce rates are an essential ingredient of any email marketing service. There are several reasons bounces may occur:
Getting your messages into the inbox is just the first step. Tracking your click-to-conversion results, help analyze and adjust your campaigns quickly and efficiently, identifying weak areas, unsuccessful messages, content, including ineffective calls to action. ActiveTrail’s campaign software tracks:
Carefully measuring your customer and prospect’s responses to each marketing message, will open up a window, allowing you to peer into their individual behavior and choices. Using this valuable information helps drive your customers to the purchase process. This is the ultimate goal of every email campaign. Measuring metrics help guide and adapt future campaigns towards a more segmented, receptive, and targeted audience, resulting in great receptivity, success, and loyalty.
