Activetrail Email Deliverability
Effective email marketing is the ability to leverage client data, targeting a campaign message to the right person at the right time. Can any email marketing software promise anyone a 100% delivery rate? That is a rhetorical question – No. But, ActiveTrail comes awfully close. With our years of expertise in advanced metric reporting, we ascertain and document the precise elements that stand in the way of 100% deliverability. Identifying those obstacles, combined with the right state-of-the-art tools, gives you the control and power needed for total success.
Phishing and spam alone represent some of the greatest email abuse, presenting daily challenges to legitimate email marketers. As a result, today’s deliverability environment becomes a world filled with strict protocols and best practices without which, you cannot get past the ISP spam filters, client-side filters, and junk folders. Company domains and ISP providers worldwide have become the “global gatekeepers” for their clients, adhering to the strictest compliance of all the blocking rules. ActiveTrail knows the rules, and has the solution.
Real-Time Bounce Management
Capturing and Correctly Interpreting Data: The right solutions result from the accurate processing of incoming bounce data streams. Only synchronous and asynchronous data, accurately captured, correctly interprets messages received from ISP’s and various domains for the clarifications and changes needed.
Organizing and Classifying Data: ActiveTrail bounce management distinguishes between hundreds of bounce codes, automatically interpreting, listing, and placing the data into user-friendly, logical categories. Each individual report enables a company to identify and diagnose the specific underlying causes, resulting in the improvement and increase of bottom-line results.
With our power bounce management system, you will be able to:
- Conduct accurate performance evaluations
- Have a tighter control on list management
- Improve your targeted segment
Deliverability and Spam
As more and more people receive an increasingly large amount of spam in their inbox, the more unlikely they are to open up messages they don’t recognize, or have agreed to receive. Moreover, companies and individuals have added filters with more stringent rules, sadly resulting in the flagging of legitimate mail as spam in the process.
Measuring Deliverability – Deliverability measures the success of your emails reaching their desired destination – the inbox of your target. ActiveTrail believes what all good doctors practice, applying preventive measures before a problem occurs. ActiveTrail’s intuitive spam filter analyzes your entire email content running against a complex set of rules, algorithms and statistical analysis. Every portion is broken down receiving its own detailed scored report. The higher the score, the more likely this email will be considered spam by the ISPs, and will either be blocked or spammed.
Anti-Spam Compliance
Our servers are routinely checked against public blacklists including real time delivery tests routinely conducted with all major ISPs. All customer complaints are investigated. Our client’s mailing practices are audited on a regular basis, assuring compliance with ActiveTrail usage and all anti-spam policies. ActiveTrail holds memberships in various anti-spam organizations, giving access to concerned email marketing community resources and discussion groups.
ISP Relations Management
ActiveTrail acts on your behalf, managing relationships with the leading ISPs (AOL/Time-Warner, MSN/Hotmail, Yahoo, Gmail, local ISPs, etc.) to establish uninterrupted email transmission, handling deliverability issues expediency.
We Police Ourselves
ActiveTrail adheres to and encourages our customers to follow good business practices. ActiveTrail performs routine checks ensuring all spam polices and terms of service are complied with and strictly followed.
