Activetrail Social Networks Integration
The Statistics are Evident
“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. “Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month”. As email marketing budgets across the globe increase for 2010, the growth of social media trails close behind. According to emarketer, “combing social media and email marketing is a growing trend, improving performance, while helping target and grow opt-in lists.”
Social Media and Email Marketing Campaigns
Smart email marketing solutions need social network integration. Email campaigns and social media work hand-in-hand. Each promotes online visibility, open and easy communication, while helping develop and foster real-time relationships that result in loyalty, and repeat purchases. How do we do it?
ActiveTrail’s email marketing services make connecting with your clients and prospects simple and stress free. After creating your email newsletter, you will be given the ability to insert any or all social media links within your newsletter marketing or email campaign. Your campaign becomes the gift that keeps on giving. Clients and prospects will have the option, with just a click of the mouse, to add your email campaign to their social networking sites. Imagine the possibilities.
Viral Marketing
Recommendations spread by “word of mouth” still remains the most powerful source of publicity given to any company, product, or service. Now, with the power of the Internet behind those words, compliments and comments spread faster and more furious than a contagious virus, thus the term “viral marketing”.
With ActiveTrail’s new social network integration software, your own clients and prospects become your free source of networking. Once your campaigns are submitted on their social networking sites, they can seamlessly be forwarded to their friends, relatives, and co-workers, who then in turn, send it to their friends, relatives and colleagues. This type of viral marketing is faster than email, going out to a limitless population, 24/7, without a single cost to you.
You Need To Be In It – To Win It
Adaptation is the key to survival. Every company, product, or service needs to address every alternative and path that can be taken, when creating a strong Web presence. Social media extends your targeted segment reach in a more personal and less obtrusive way. By encouraging your readers to follow you on Twitter, Linkedin, or Facebook, you immediately create a limitless networking community. This environment is more personal and friendly, employing a more soft sell with less pushy tactics.
Once you have your company social networking sites established, use ActiveTrail’s automatic social network integration software to submit your email campaign, for an instant online presence.
Use Social Networking to your Advantage:
- Search Engine Optimization exposure – keyword rich documentation posted in several strategic sites online.
- Leverage your audience while gaining visibility for your content and message.
- Enables direct dialogue with your clients and prospects.
- Create customer surveys – find out what your recipients are thinking.
- Ask people to subscribe to your Facebook or suggest that they follow you on Twitter. You are then instantly marketed their followers.
- Make YouTube videos and embed them in your Facebook account.
- Advertise new product, service, or company information in real-time.
- Let people know the person behind the brand – no one wants a relationship with a company or department.
- Give helpful tips on your niche service or product; keeping conversations active and ongoing – creating influential dialogue.
- Link all your social media accounts back to your blogs and landing pages
Every marketer’s goal is to steer their company towards higher deliverability metrics that result in greater profitability. For that to happen, social media needs to be integrated into that strategic marketing mix. With thousands of new people signing up each day, a wide door of opportunity stands before you. Let ActiveTrail help give you the tools you need to meet that challenge with success.
