Every businessperson knows that time management is an essential part of a successful bottom line. Important goals and objectives are reached with knowledge, planning, and focus. Successful ROIs’ depend upon a targeted plan. If you have a business, you know the importance of a well-planned business email marketing campaign, direct mail, or an email newsletter campaign, targeted to the right people, with the right message. However, that does not happen by chance, hope, or prayer. It all starts with the foundation of knowing how to build and manage a finely tuned email address list.