What is an autoresponder? Autoresponders are emails that have a template message. They are sent out when triggered by certain responses or actions. You can have many different types with various kinds of targeted messages. You can send out hundreds at one time. They are an email marketer’s best friend. WHY?
Imagine having to personally thank everyone that signed up for your newsletter or manually sending out a welcome message for each new purchase on your website? Whether you are a small business needing more sales, or an organization announcing important changes, without autoresponders, you would never be able to leave your computer.
You have my attention. Can you give me some more ideas? – Sure
- Use a follow up autoresponder in some cool ways. When a customer buys a product, you can set up an autoresponder to see how they like the product and the service. People like to feel important; they like to get noticed.
- Use autoresponders to collect names and email addresses as they sign up on your website. Later, you can use these same lists to send your welcome and thank you email autoresponders.
- Don’t let them forget you – You can use a follow-up autoresponder to those who have joined your site, but have not purchased. Ask if they found the site useful, and easy to browse? Did they have trouble finding what they wanted? Reaching out with an autoreminder keeps your company name alive in their minds, creating interest with a possible return to your site.
- When they want to know more – Use that opportunity to have an autoresponder message ready to send out about your company. You can have a few “set to go” within days or even a week of each other.
- Using an autoresponder is invaluable when offering a double opt-in to your newsletter or website.
- Set an autoresponder to go out to your client list when you have discounts, closeouts, and sales of any kind.
- Customer support – If you are selling a product, an autoresponder can be used as part of the delivery confirmation email. Include after-sale information, a link to your FAQs, and possibly some testimonials. Be creative. Make every autoresponder work for you.
Autoresponders are reliable and easy to use. Because they can be timed, with specific text, triggered by individual actions, they are a tremendous asset to use in saving time; enabling you to be free to network, whiling helping you build your client relationships and sales.
