There is no doubt about it- communication is the key to getting ahead, and this also applies to email. There is absolutely no way to even begin communication without getting your email opened. So many messages end up being trashed before they are even opened- and why?? Because of a poor subject line. A first-rate subject line is so important and you need to know how to write one.
1. You must offer Valuable Information Most obvious thing should be not to leave the subject line empty. Simply for two reasons, first of all why would anyone want to open something they know nothing about. And secondly, it’s a huge risk these days with all the threats and viruses going around. And if you were thinking about using “Hi” or “Greetings”, you might as well just leave the subject line blank at this point. Those are subject lines that you would use for family and friends. But in terms of marketing purposes, they won’t get you anywhere.
2. Be Specific With all the mail people receive these days the only way yours will be opened is if it stands out from the rest. Create a subject line that is very specific and genuine about what it is you are promoting. There is a direct correlation between how specific you are in the subject line and the chances your email will be opened. Here is a simple example of how a few words can make a difference: As a replacement for the subject “traffic” use “Guaranteed Website Traffic.”
3. Imagination is Key Creativity opens many doors in life- as well as opening many emails! There really is no better way to get people to open your emails. So be imaginative and get those brain cells jumping around-It’s so important!
4. Don’t forget to spell check There is nothing less attractive than a misspelling in the subject line of an email. No one will want to open your email or purchase from you if you can’t even invest enough time to make sure your subject line is spelled correctly. So use spell check!
These tips are simple enough and if you focus on them you will surely get more emails opened. And once more emails are opened your already going in the right direction. So good luck and get those excellent subject lines ready!
