Valentine’s Day is fast approaching; in fact it is less than a month away! Do you have your email marketing campaign ready? Don’t think of this holiday as a time just to sell, but a golden window of opportunity for all e-marketers to send out a festive greeting to all your clients and prospects. This lets them know they are more than a lead or a continuing source of income, but loyal friends. Be smart and savvy. Remember, you don’t have to continually sell to keep your brand in the front of their minds.
No Time to Design. Designing a professional looking holiday email campaign is not simple, especially when you lack the time, skills, and creativity. But don’t sweat; our ActiveTrail design team has done all the work for you. Our professional designers have worked hard to create beautifully designed valentine templates with all the bells and whistles you could possibly want. Take your pick and simply edit where necessary.
Having a professionally created Valentine’s Day Email Template Design, is just the beginning. Attracting your client’s attention in the inbox – Outstanding – but what will they see and read when they open up your email campaign? Your content must not disappoint them. It must exhibit professionalism, be grammatically correct, and most of all – interesting.
Creative Ideas. Can’t think of what to say or to include? ActiveTrail has already brainstormed some ideas for you. We are a team – we want you to win! Your clients need to be impressed by your content as well as your appearance. Here are just a few of our suggestions:
- Holidays are about giving. Maybe its time let your subscribers know that percent of your sales is going to a needy cause or organization. That gives everyone a good feeling about you and your products.
- Offering incentives: Offering online coupons, discounts, special membership savings are great ways to grab the attention of prospects and clients alike.
- Valentine’s Day Contest. Have some fun. Ask your subscribers to send in a romantic story of how they met their loved ones. Give a coupon or discount for the best story.
- Valentine’s Day Timeless Tips. With more people tightening their belts as we all feel the weight of this recession; share some valuable money saving tips while still preserving that loving feeling.
- Romantic Evening. Why do you need to spend so much money on an expensive gift? With Valentine’s Day landing on a Sunday, how about a romantic evening for two at your favorite restaurant?
- Bouquet of Love. Nothing is more romantic than beautiful flowers. Instead of spending $100 on Roses, go to a flower shop and customize your own bouquet with some pretty flower combinations. Why not include a handmade card with a personally written note from your heart.
- Home Alone. Hey, to all the men out there. What about cooking that special someone a meal, in a romantic setting? Candles on the table, a reasonably priced bottle of wine, with valentine extras. Just that personal effort alone, will put you on top of her chart.
- American Heart Month. February is the American Heart Month. There are valuable health tips on their website. Include a link so they can be reminded of the importance of living a healthy lifestyle. http://www.americanheart.org/presenter.jhtml?identifier=4726
Whatever marketing strategy you decide to use for this coming Valentine’s Day, never forget that your campaign is targeted to people. Make all your campaign messages meaningful and valuable. Use every opportunity, holiday, and season to remind your clients and prospects that they are foremost on your mind, and you understand their interest; as well as their needs.
