There is good News for email marketers out there, statistics show that people really do believe in the power of email. Banners, on the other hand aren’t as respected as email lately. However, if they work together they can actually both benefit each other.
Recent research shows that banners are not too popular with consumers. They are pretty much ignored. Email on the other hand is thriving. Recent statistics show that for every $1 spent on e-mail marketing, the average company can expect a $43 ROI. Pretty good numbers there! But there is always a way to improve on email- and using other media channels, even ones that are not so successful at the moment, can be used as a tool to help us marketers.
When it comes to email there is a lot of power in subliminal messaging. People are very influenced by things that they see, even if they don’t remember the initial time they have seen it. For this reason, sharing videos has become quite popular. It is interesting to note that this is the same type of advertising technique used by banners.
This advertising, when combined with emails can potentially have great results. It’s a great way to save the entire medium of banners while creatively improving on the medium of email. Here are some useful ways that email marketers can test using subliminal branding queues from banner ad campaigns:
1.Using a retargeted banner infusion. This could be followed by an email that directs and guides people quicker, due do the feeling of awareness that they have already developed with the product
2.Using a guilt- trip type banner. This is a banner that we “cannot see” after we delete or shut down an email. It’s good in making us return to the email or site, and drives us to make a purchase.
3.Using a “gimme more” banner. This will ask you to interact with it. The first few times you see it you most likely wont- but after that you will probably end up spending a good amount of time with it.
4.Using banners for emails opens the gateway for an even larger prospective in email marketing. Email could start being part of a multi-channel marketing strategy.
This is a way to greatly increase email results by educating and softening your consumers. Using banners, social feeds, and search engine results will make your recipients much more comfortable with your brand. You have basically become a friend to them by the time your email is received! These channels have the capability of bringing that sense of credibility which drives the consumer to make an actual purchase.
Bottom line- Don’t just stop at email marketing. Be open- minded and integrate it with other media channels to grow and improve results!
