2010 is upon us. The years fly and most of us feel we have not had enough time to reflect and reassess our marketing campaign strategies, goals, and hindrances to that elusive successful ROI. Reflection is a good thing. As online marketers we know that strategic planning is an endless process, filled with changes and adjustments along life's way. It is a continuous path of learning, changing, and taking chances.
Yup, it's that time again- one year closes as a new one begins. Gets us thinking about how to make the upcoming year an even better one. What's that one resolution that will really make the difference for us? Well, for email marketers the answer is clear- combining your email efforts with social media channels.
We all make mistakes. And it's okay, because that is the best way to learn. Here we will go over the top 5 mistakes of email marketers in 2009 (that does include you, my friend!). Hopefully, here you will find some useful tips that will help you improve in 2010.
2009 is coming to a close. That means time its time to review what has worked in the past year in email and begin implementing new strategies for 2010. So here it goes, what should you focus on for 2010?
Have you tested video in your brand or email campaign? There are good chances you would benefit from it! If done right it can be a great way to engage customers.
Confirmed opt-in for email marketing programs used to be considered a top notch practice. Is it still useful or should we automatically be using single op-in for email marketing? Here are some misconceptions about Double opt-in and some benefits to using this practice.
Where is your email being sent from? Is it being sent from a dedicated IP address or are you are sharing an IP address with other senders? The decision of which to choose is an important one! This applies to both those using an email service provider (ESP) and those that are sending from their own in-house system.
Email marketing, along with everything else in life, is constantly changing. There are major changes taking place, especially in how we view the segments in our email databases. We live in a digitally driven world in which consumers want even quicker access to information. This means that email marketers better understand their segments to keep up with the times!
SEO, when applied correctly, can successfully partner with your email campaigns to bring greater results to your ROI. As we continuously look to expand and become more profitable, it makes sense to investigate every channel towards that end.
