Increasing open rates: two email campaign creation tips

By: ActiveTrail’s Postmaster Dept.

The best offer in the world isn’t worth a penny if your email campaigns offer doesn’t get read. With SPAM levels at an all-time high, and email sales letters hammering every mailbox every day, you’ve got a better chance of getting hit by lightning than getting your email offer read unless….
You’re smart enough to raise your message’s visibility in an already crowded inbox.
Here are the Top Two Tips for making that happen:

Most people scan two fields in their inbox: “From” and “Subject.” If they recognize the “From” address, the mail will usually get read. Otherwise, the “Subject” line better be enticing enough to grab the reader’s attention or your message is headed for the bit bucket.
The subject line is your one and only chance to get your electronic foot in the door. Make it count.

Growing your email addresses list

• 10 tips for boosting email campaigns subscriptions
  In email campaigns, It’s all about the list. If you’re not doing everything possible to grab new subscribers, your response will falter and your sales will drop as the inevitable “list attrition” rules prevail.
• The Importance of Email List Management
  Every businessperson knows that time management is an essential part of a successful bottom line. Important goals and objectives are reached with knowledge, planning, and focus. Successful ROIs’ depend upon a targeted plan. If you have a business, you know the importance of a well-planned business email marketing campaign, direct mail, or an email newsletter campaign, targeted to the right people, with the right message. However, that does not happen by chance, hope, or prayer. It all starts with the foundation of knowing how to build and manage a finely tuned email address list.
• E-Marketers and Brand Loyalty
  So what creates brand loyalty? We know it is beyond satisfaction. Being satisfied with a product or service, does not guarantee a repeat sale.

Improving email marketing campaigns performance

• Mistakes to Avoid in your Email Marketing Campaigns
  In a tough economy, e-mail marketers can still win. Within seconds, your email campaign is waiting to be opened in your recipient’s inbox. But powerful tools come with great responsibility
• Email Marketing Needs Social Media
  Social media marketing is now the rage when thinking of methods in promoting your site or business. Reports show that around 80 percent of all e-marketers use social media. Whether you have successful email newsletters or drive powerful direct email campaigns, social media marketing can boost an immediate presence for you on the web. With this powerful strategy, you can get links, attention, and most of all – a great deal of traffic. Whatever your email campaign, social media can drive your traffic wherever you choose
• Email Marketing Campaigns and Customer Service
  Good customer service will always be a priority at any point in time. As a B2B or B2C email marketers, make that a top priority in this new social media age. People want to communicate and be heard. Are you ready and willing to listen and commit to these new cyberspace relationships? If you are not, then you surely will be left behind and your competitors will gladly take your place
• Autoresponders – Make Them Work for You
  Email autoresponders are a power tool for any e-marketing business selling services, products, or training. They enable us to keep in personal contact with our clients, making sure they know they are valued and recognized. All businesses would agree that autoresponders give back the time we need to focus on growth and sales.
• Choosing an Autoresponder Service
  What is an autoresponder? Autoresponders are emails that have a template message. When a prospect sends an email to the autoresponder email address, a trigger is created sending back a predetermined informational message. You can have various targeted messages, hundreds going out at once. Autoresponders are flexible, affordable, and are by far, one of the most powerful marketing tools for any business or organization.
• E-Mail Marketing Tips that Produce Results
  Email marketing can be compared to a formula. Missing pieces of information greatly affect the outcome, making both useless. As in a formula, there are many elements that comprise a well thought out, planned and executed email marketing campaign. With the right steps, any campaign can bring in greater results. From how to write an email subject line to how to improve deliverability, every tip, and idea can lead to a clearer strategy and approach. Take the time to use all the tools and ideas available, as you build a stronger and more targeted direct mail campaign today.
• Increasing open rates: two email campaign creation tips
  Most people scan two fields in their inbox: “From” and “Subject.” If they recognize the “From” address, the mail will usually get read
• Email Marketing Autoresponders that get Results
  A smart e-marketer knows that email autoresponders drive sales and increase internet presence. Autoresponders can deliver your targeted messages 24 hours a day – anywhere – any time. But do your autoresponders bring you the results you need? If your prospects are not turning into clients, your autoresponder message needs a new approach, and some fresh thinking.
• Permission Based Email Marketing
  Email marketing is the best friend of any business. Whether you have a small or large business, permission based email marketing proves to be a powerful, cost-effective tool. Within seconds, hundreds of emails can hit inboxes worldwide with your message and offer. With the right stats and measurability, future campaigns benefit, bringing you closer to your goal – a profitable ROI.
• Are you really listening to your subscribers?
  If you want your email program to thrive than you MUST listen to your subscribers! You need their continuous source of feedback if you want to keep your program strong and improve upon it.
• Publishing an Email Newsletter: 12 Steps to getting it Right!
  Publishing an email newsletter is a great cost effective way of getting information out there. The trick is to publish these newsletters in the right way. There are certain things that need added attention and certain things that should be avoided. Here we will go through the steps in a simple and clear way to get you publishing!
• A few simple ways to improve your email communications
  Now is an especially busy time of the year-holidays, new years, fourth quarter. You are super busy and the last thing you feel like dealing with is your entire email communications program. But do not worry- it’s simpler than you think!
• What are the 5 most important Email Marketing responsibilities?
  Are your mailings fulfilling their objectives? Are they doing the utmost to keep subscribers interested? It’s not enough to just drop an email in someone’s inbox. You must get them to open the mail, read it, and interact with it. Here are important responsibilities on your end to keep that message from becoming a lost cause or a nice accessory to the trash folder!
• Make the most of your Preheaders- 8 Effective tips!
  The preheader is the content that is in the top line of your email message. It is important when it comes to influencing your reader. It will enable them to decide what it is they are exactly going to do with the message- read, scan, delete? Here are some great tips for making your preheaders more efficient.
• Internet Marketers Need to Listen
  “Can You Hear Me Now?” Remember that all too familiar Verizon commercial years ago? Verizon wanted to communicate a simple, clear, and precise message to their customers worldwide. We know what is important to you and we’re on it. Yes, we are listening! Guess what? It worked. It worked so well, that at the end of 2 years; they raised their client base 25%, with just 5 small words that became a household expression.
• Email Campaigning and the Sales Pitch
  Your emails campaigns are going to real people who will appreciate that personal touch. As you would invite a friend for coffee, invite your recipients in – don’t employ the hard sell. You could end up in the trash bin

Email marketing trends

• Email Marketing is on the Rise
  Email marketing is still the king of direct targeted email communications and the heartbeat of any company
• 2010 Creates a New Vision for Internet Marketers
  2010 is upon us. The years fly and most of us feel we have not had enough time to reflect and reassess our marketing campaign strategies, goals, and hindrances to that elusive successful ROI. Reflection is a good thing. As online marketers we know that strategic planning is an endless process, filled with changes and adjustments along life’s way. It is a continuous path of learning, changing, and taking chances.
• Top Email Resolution for 2010!
  Yup, it’s that time again- one year closes as a new one begins. Gets us thinking about how to make the upcoming year an even better one. What’s that one resolution that will really make the difference for us? Well, for email marketers the answer is clear- combining your email efforts with social media channels.
• The 5 biggest mistakes of email marketers in 2009
  We all make mistakes. And it’s okay, because that is the best way to learn. Here we will go over the top 5 mistakes of email marketers in 2009 (that does include you, my friend!). Hopefully, here you will find some useful tips that will help you improve in 2010
• Web 3.0 has arrived
  2009 is coming to a close. That means time its time to review what has worked in the past year in email and begin implementing new strategies for 2010. So here it goes, what should you focus on for 2010?
• Video in B2B E-mail: Something worth trying
  Have you tested video in your brand or email campaign? There are good chances you would benefit from it! If done right it can be a great way to engage customers.
• Is it time to say goodbye to Double opt-in?
  e confirmed opt-in for email marketing programs used to be considered a top notch practice. Is it still useful or should we automatically be using single op-in for email marketing? Here are some misconceptions about Double opt-in and some benefits to using this practice.
• Pro’s and Con’s of Dedicated vs. Shared IP Addresses
  is your email being sent from? Is it being sent from a dedicated IP address or are you are sharing an IP address with other senders? The decision of which to choose is an important one! This applies to both those using an email service provider (ESP) and those that are sending from their own in-house system.
• What is the future for email Marketing ?
  Email marketing, along with everything else in life, is constantly changing. There are major changes taking place, especially in how we view the segments in our email databases. We live in a digitally driven world in which consumers want even quicker access to information. This means that email marketers better understand their segments to keep up with the times!
• SEO and Email Marketing Campaigns
  SEO, when applied correctly, can successfully partner with your email campaigns to bring greater results to your ROI. As we continuously look to expand and become more profitable, it makes sense to investigate every channel towards that end

Design email marketing campaigns

• Designing a Successful HTML Email Campaign
  HTML email is extremely popular, producing very impressive results. An email campaign is considered an effective and powerful tool. Whether globally or nationally, email marketing campaigns are a proven vehicle for any size business wanting a greater ROI on their investments. Email campaigns give any business a personal communication vehicle when reaching out to customers and prospects alike
• Images Email Marketing Campaigns
  With so much time and energy focused on brand, the imagery we present becomes an important part of our email campaign message and style. Whether your business email marketing campaign is an e-newsletter or a direct bulk email marketing strategy, images capture your recipient’s attention
• Designing your E-Newsletter
  Email marketing campaigns are a power tool in today’s international internet web market. Using this powerful resource wisely can raise your bottom line, with a cost-effective strategy, giving you the ROI you need.
• A Professional E-Campaign Needs an Email Template Design
  Advertising your company, products, and services has never been easier or more cost effective. Using the power of the internet, it is now possible to reach hundreds of people within a matter of seconds. Creating and sending out your email marketing campaigns, gets your message and product announced to the world, with just the click of a mouse.
• The Integration of Email and Banner Ad Campaigns
  There is good News for email marketers out there, statistics show that people really do believe in the power of email. Banners, on the other hand aren’t as respected as email lately. However, if they work together they can actually both benefit each other.
• Email Marketing Campaign Templates for Valentine’s Day
  Valentine’s Day is fast approaching; in fact it is less than a month away! Do you have your email marketing campaign ready? Don’t think of this holiday as a time just to sell, but a golden window of opportunity for all e-marketers to send out a festive greeting to all your clients and prospects. This lets them know they are more than a lead or a continuing source of income, but loyal friends. Be smart and savvy. Remember, you don’t have to continually sell to keep your brand in the front of their minds.

Analyzing your email marketing campaigns

• Tracking your Email Campaigns
  As email campaigns becomes the strategic method of growth for any company or organization, tracking those results becomes the heartbeat and essential core of your email campaign.
• Data in email: Three tactics that you should use
  When it comes down to it, in the email marketing world we must have high quality when it comes to the database of our opt-ins. Even if we follow best practices and trends closely, hard work will only be matched by the correct data collection. So here are some important tactics to help you with your email marketing database.

Email campaigns deliverability

• ISP Relations as a Key to Email Campaigns Success
  Why do you need an ISP relations department to help with your email campaigns?
• Spam Filters: Avoiding the Traps
  mail sent from blacklisted servers is automatically blocked by millions of ISPs that subscribe to SPAM blocking services

Email marketing campaigns content

• How to write excellent email subject lines
  There is no doubt about it- communication is the key to getting ahead, and this also applies to email. There is absolutely no way to even begin communication without getting your email opened. So many messages end up being trashed before they are even opened- and why?? Because of a poor subject line. A first-rate subject line is so important and you need to know how to write one.
• Educate with Direct Mail Marketing
  All businesses have one goal – they want their direct email campaigns targeting the right message to the right audience. Successful results should not be left to chance. Any good marketing plan is like a scientific experiment, comparing research with results. Businesses need to be innovative thinkers as they modify and improve each future campaign.
• Content Ideas for your Email Newsletter
  Every business knows that sending out email newsletters, which contain fresh, interesting, and relevant content, is not easy. When it comes time to compile your information for your deadline, are you grabbing at last minute news and information? If you are, you are wasting your time and money. Any email marketing or direct mail campaign needs to be planned and focused.