Email marketing is the best friend of any business. Whether you have a small or large business, permission based email marketing proves to be a powerful, cost-effective tool. Within seconds, hundreds of emails can hit inboxes worldwide with your message and offer. With the right stats and measurability, future campaigns benefit, bringing you closer to your goal – a profitable ROI.
Sounds great – a win-win situation, but there is another challenge to consider. Having a great message, accompanied by valuable services and products, is the foundation of a successful email campaign – ONLY if your emails are delivered and opened.
What is Permission Based Email Marketing?
Permission based email is based on your opt-in lists. In other words, your email, newsletter or direct mail has been requested. Prospects have given you their email addresses and are expecting to receive your information. Everyone appreciates receiving relevant information that they have asked and signed for.
Did you know that permission based email gives you:
- Greater response rates
- Deliverability
- Increased loyalty and trust
- Brand recognition
Successful Email Campaigns Focus on Building Relationships
The goal of every business is to grow. Growth happens when sales increase. Sales depend on purchases – not just an emotional buy, but a loyal repeat customer. How does that happen? Quite simply, customer loyalty comes slowly – one relationship at a time. Commit yourself to sure, steady growth, not instantaneous success built on gimmicks and promises.
Permission Based Email is the Opposite of Spam
No legitimate business practices spamming. As tempting as it is to focus on how many emails you can send, determine to depend on your carefully researched demographics. Sending email campaigns to people who are not interested in your message, product, or service, is throwing your time and money out the window. In any economy, that is not an intelligent path to go down.
Avoid the Spammer Label
- Relevant Content. Your prospects have requested to receive specific information. Keeping a finely tuned email address list with the proper demographics will assure that you match the right information with the right prospect. Receiving information that is not relevant quickly triggers that delete key.
- Honoring Unsubscribe Requests. Making an unsubscribe link visible and active, is honoring a person’s choice and freedom. There is nothing more annoying then finding it hard to unsubscribe. That can quickly label you a spammer bringing you poor results from your email campaign tracking stats.
- Legitimate Business. Always have your company and contact information in your email marketing campaigns. The “from and subject lines” are the two most important areas people scan when looking through their inbox. Focus on deliverability – be recognized – be real.
- Don’t Overload Domains. Be aware of the domains you are sending your email bulk mail and direct mail campaigns to. Every mail server has different spamming laws.
- Using Rented Email Address Lists. This list is never yours. You never see or have access to it. You rely on the seller’s word that he is not a spammer and that his list is genuine. You create the email campaign and the owner sends out the email. You simply trust his word. At the end of the day are you sure that your email campaigns are going to a targeted receptive list?
- Keep your Word. Do not promise your readers something that you do not deliver. Whether content or consistency, be sure you can make good on your word. Expecting a newsletter monthly that does not come, with content promised that is not there, creates suspicion and annoyance.
- Listen to your Subscribers. If you receive comments and questions, answer them. What a wonderful opportunity to start a personal dialogue with your potential clients. Let them know their opinions are valued and respected. Let them hear your personal voice. If you don’t, they may soon unsubscribe.
- Poor Grammar. Proper sentence structure and grammar reflect your competency. You need to capture their interest and respect. Your customers must have confidence in what you represent. A positive impression goes a long way.
The average user is overwhelmed with spam and legitimate mail. Maintaining the inbox has become a real challenge. With little time and a trigger finger, your well planned direct email campaign can be trashed in seconds. So keep your focus on building and maintaining loyal relationships.
