Email Campaign Creation

Creation of email newsletters, campaigns, postcards and reminders is made easy with ActiveTrail’s friendly user interface. The system provides a Template Tool that lets you create text and full-graphic newsletters in a snap. Your company brand, colors and images are simply ported to the Template Tool, where you can also choose to write text freehand – with no knowledge of HTML. For power-users an HTML interface is also available.available.

• WYSIWYG editor
  No previous knowledge of HTML necessary
• HTML editor
  For more technical power-users

Personalization & Integration

ActiveTrail helps you create personalized newsletters and
e-communications that increase the efficiency of your message.

• Personalized email content
  All personal data stored in the subscriber’s repository (i.e., name, address, email, birth-date, etc.) can be tagged in the email content, thus fully personalizing your message.
• CRM System Integration via API
  You can fully integrate your CRM or other legacy systems to use our web-services and APIs. In this way, your systems can be up-to-date with all user data.
• Database Synchronization
  Per events; i.e., subscriber fills out form, ActiveTrail database synchronizes and updates in-house database.

Scheduling

ActiveTrail email marketing solutions offers complete flexibility of scheduling. The time of delivery of the campaign is up to you and can involve triggered events, such as subscribe/unsubscribe events, birthdays, anniversaries, etc.

• Scheduling and Automation Engine
  Enables date selection for email message or campaign delivery, as well as automating the sending of personal messages on key client dates, such as birthday, anniversary
• Flexible Delivery Time
  Immediate, Scheduled, Automatic, Event-Triggered
• Triggered Emails
  New emails automatically sent when triggered by a specific event, such as Subscriber Welcome message following registration, Confirmation Message for username/password, Customer Details Update message, Parting Message following opt-out, etc.

Multilingual Email Campaign Content

The ActiveTrail Editor supports creation of email content in all major languages, so customers can read your messages in their dialect.

• Also supports right-to-left languages
  such as Hebrew and Arabic