The articles were written for ActiveTrail customers as well as no-customers. Please feel free to give us your feedback on these articles and let us know what other issues you would like our team to address in their next entries
It’s all about the list. If you’re not doing everything possible to grab new subscribers, your response will falter and your sales will drop as the inevitable “list attrition” rules prevail. Read more…
Are you doing your own ISP relations? …“He who is his own lawyer has a fool for a client”… Read more…
No matter how good a list is, or how hard you worked to build it,
you’re in danger of having its value fall faster than the temperature in Antarctica if you don’t practice some basic list management best practices. Read more…
If the sales letter is the meat and potatoes, the Call to Action is the desert.
A Call to Action is simply the words that tell the user what they should do next. Why must you tell someone what you want them to do next? Shouldn’t it be obvious by the time they’re through reading your sales pitch? You’d think so, but that’s not the case. Read more…
Getting your valuable e-mail message delivered is getting harder thanks to SPAM filters. Not only are ISPs employing SPAM filters
that block “unwanted” e-mail from ever reaching a subscriber, whether the subscriber agrees with the SPAM designation or not, but most e-mail clients come with their own “Junk Mail” filters that can delete your message automatically or route it to the dreaded “Bulk Mail” folder. Read more…
The best offer in the world isn’t worth a penny if your e-mail offer doesn’t get read. With SPAM levels at an all-time high, and e-mail sales letters hammering every mailbox every day, you’ve got a better chance of getting hit by lightning than getting your e-mail offer read unless… Read More…
One of the silent killers of deliverability is poor or inadequate bounce handling for non-existent users. By this we mean, when an ISP's mail system tells your mail system "this user no longer exists", "user not found", "no such user", or some variation of that message. Read More…