ActiveTrail's real-time reporting system tracks every pattern and activity of your users after your email has been sent. How many and who opened your email? What have users clicked on? Who clicked on a given link in your email? How many emails bounced back and for what reasons? ActiveTrails reporting and tracking module is so granular you can even know what browsers and operating systems your users are using. So what can you do with this information?
If you are a travel agent, for example, and send out an email including a hotel offer, a fly & drive offer and a zimmer. Now, as you go into the reporting module and click to view the campaign's performance, you click to view the list of users who clicked on the zimmer offer. Being an experienced travel agent, you know that the list of users actively expressing their interest in finding a zimmer are now actively looking for a zimmer and will close a deal within the next day or two. What should you do? Yes, create a group out of these users and send them a targeted email with a list of your hottest zimmer offers.
ActiveTrail's reports include:
- The number of emails that were sent.
- The number of recipients that opened your email. (unique and non-unique opens)
- List or recipients that opened your email
- The number of un-subscribers per campaign
- The list of un-subscribers per campaign
- click-through rate on any links you have contained within your email (unique and non unique clicks).
- The number of bounced emails that are not getting through to your recipients
- The bounce reasons and a list of users per bounce type
- The number of users who have not opened your email and have not bounced back.
- The list of users who have not opened your email and have not bounced back.
- Geographic opens map
- Operating systems and browser types of users who opened the email
- Conversion funnel displaying the path followed by the users after clicking a link on an email until reaching the final goal.
- Unique 1-10 rating system displaying a campaign’s performance on a multitude of success criteria.
- Comparative reports between campaigns.
- A/B testing (split tests).
- Executive summary reports displaying all campaigns performance within an account.
- List health reporting
- More…
Smart use of ActiveTrail's reporting and analysis capabilities is the name of the game. Email marketing professions in a range of industries rely on ActiveTrail's analytics to deliver effective email and crate highly targeted, successful campaigns.
Click here to learn more about what ActiveTrail can do for you.
