Lookers to Bookers
Email marketers have long known that impressions are a nice parameter to measure but transforming "lookers" into "bookers" is the name of the game. In the ever more demanding markets of today's media and information overflow, high ROI is what has made email marketing king of the conversions domain. As marketers outgrow their existing toolsets and quarterly expectations rise in demand for better performance, ActiveTrail's new Automatic Conversion Cycle (ACC) creates the next generation conversion driver and relationship builder aimed at email professionals.
How does it work?
DownloadAce is a software vendor that markets its web acceleration tool with a shareware license. In other words, people download their software from various sites and have 30 days to try it. After those 30 days are over, they will have to purchase it or it will stop functioning completely. This method of sale poses an opportunity to covert trial users into buyers within a period of 30 days and marketers understand that if it doesn't happen within this period, chances are it won't happen at all. This is where ActiveTrail's conversion cycle kicks-in.
DowloadAce prepared a series of templates for the conversion cycle. Each template will be sent on a different interval from the registration date. A "Thank you for registering" template will be sent immediately. Three days a later a reminder that there are 27 days left for purchase. Two weeks later a discount coupon or up-sale will be sent and so on for 30 days. Each email sent is relevant to the timeframe and reminds the user to make the purchase.
The conversion cycle functions as an addition to the already existing reminders within the software and has proven to be incredibly effective. The entire integration is done via simple webservices available from ActiveTrail and runs automatically without any manual intervention.
DownloadAce is just one example of how the ACC can be used to convert users but the conversion cycle can be used in many diverse fields. In insurance to remind a user that his/her policy is up for renewal. To up-sell a car rental in a travel agency to a customer that has just bought an air ticket etc.
To find out how the conversion cycle can work for you, click here and a sales representative will demonstrate the power of ActiveTrail and the ACC module.
