User-Friendly Newsletter and Campaign Creation
Creation of email newsletters, campaigns, postcards and reminders is made easy with ActiveTrail's friendly user interface. The system provides a Template Tool that lets you create text and full-graphic newsletters in a snap. Your company brand, colors and images are simply ported to the Template Tool, where you can also choose to write text freehand - with no knowledge of HTML. For power-users an HTML interface is also available.
- WYSIWYG editor
No previous knowledge of HTML necessary
- HTML editor
For more technical power-users
Personalization & Integration
ActiveTrail helps you create personalized newsletters and
e-communications that increase the efficiency of your message.
- Personalized email content
All personal data stored in the subscriber's repository (i.e., name, address, email, birth-date, etc.) can be tagged in the email content, thus fully personalizing your message.
- CRM System Integration via API
You can fully integrate your CRM or other legacy systems to use our web-services and APIs. In this way, your systems can be up-to-date with all user data.
- Database Synchronization
Per events; i.e., subscriber fills out form, ActiveTrail database synchronizes and updates in-house database.
Scheduling
ActiveTrail offers complete flexibility of scheduling. The time of delivery of the campaign is up to you and can involve triggered events, such as subscribe/unsubscribe events, birthdays, anniversaries, etc.
- Scheduling and Automation Engine
Enables date selection for email message or campaign delivery, as well as automating the sending of personal messages on key client dates, such as birthday, anniversary
- Flexible Delivery Time
Immediate, Scheduled, Automatic, Event-Triggered
- Triggered Emails
New emails automatically sent when triggered by a specific event, such as Subscriber Welcome message following registration, Confirmation Message for username/password, Customer Details Update message, Parting Message following opt-out, etc.
Multilingual Email Content
The ActiveTrail Editor supports creation of email content in all major languages, so customers can read your messages in their dialect.
- Also supports right-to-left languages
such as Hebrew and Arabic