Activetrail Newsletter Marketing
Newsletter marketing has evolved into one of the most powerful cost-efficient strategies when communicating with your customers and prospects. Newsletter marketing gives you the ability to send a beautifully designed, well-written document, filled with valuable information, to all those who have opted in to receive it. Whether keeping your clients updated, announcing important news within your company, or alerting your recipients of close-outs and special offers, e-mail newsletter marketing does it all. Bottom line, newsletter marketing gives you an active and personal path of communication with your clients and prospects, as it keeps your brand name continually in the front of their minds.
The Advantages of Newsletter Marketing
There are so many advantages and reasons you should be adding e-mail newsletter marketing, to your marketing mix. Here are just a few:
1. Reaching a global community. The internet has given us a 24/7 worldwide pathway into every country, all over the world, without limits. Within seconds, your newsletter is received in a mailbox in NY, while simultaneously arriving in China. No delays, no special fees. Whether you have 100 customers or 5,000, staying in touch with them is always critical. E-mail newsletter marketing harnesses the power of the internet making that possible.
2. Newsletter marketing is cost-effective. Why? Because a newsletter marketing strategy can be measured using states to show:
- An increase in sales or leads
- Cost acquisition of new customers or clients
- Cost retention of up selling to former or existing customers or clients
- Campaign results in order to adjust and improve future e-mail newsletter marketing campaign strategies
3. Interactive content. Whether video, audio, graphics or music, using interactive newsletter marketing is growing day by day in its appeal and design. Keeping your reader engaged, must be approached tastefully, and not overly done. No one wants to see flashing icons and crazy moving text, which is hard to parse, when trying to read. All content and design needs to be carefully planned and tested.
4. Your personal voice. Any e-mail newsletter marketing campaign represents you. Your firm, your brand and your personal voice. This is where you get a chance to let your clients and prospects know the person behind the company. There is nothing more valuable, than creating a bond and long-term relationship with those you want to sell to.
5. A targeted market. Sending the right information – to the right people – at the right time is every marketer’s goal. Using a newsletter marketing campaign, you can send a direct e-mail campaign to those who will be interested. This creates a greater chance of turning an interest into a sale.
6. Reestablishing relationships. Using your newsletter marketing campaign to announce special deals and offers to those who have purchased before, can recreate and reignite interest with old customers. Many marketers have won back old clients by using this strategy.
Beginning an E-Mail Newsletter Marketing Campaign
There are many important ingredients that go into a well planned newsletter marketing campaign. Here are just a few of the essential ingredients needed when creating campaigns that achieve successful results:
- A Well Developed Addresss List. A campaign is dead without the right recipient. Having accurate demographics and behavioral stats will give you the targets needed for each individual campaign.
- The From Line. One of the first things someone looks at in their inbox, is the “from line” – your company name must be recognized or you could end up in the trash bin.
- The Subject Line. A subject line needs to be short and represent your newsletter marketing content. Make sure you do not use any spam words that will trigger the spam filter. Know the Can-Spam Laws.
- Content is Still King. In any email newsletter marketing campaign, nothing takes the place of well-written copy. Include the most important information in the first paragraph. Do not forget to spell check and proofread. Grammar and punctuation errors cause people to stop reading, while losing respect for your company.
- Call to Action. This is the place which must be crystal clear and easy to follow. Make your call to action simple. Whether you use a hyperlink to your website landing page or an interactive graphic, it needs to stand out and be easily parsed.
- The Opt-Out. Don’t forget to include your opt-out information at the end of your email. Making an opt-out easy to find, communicates to all that you have their interest at heart, and are not holding them captive!
The Professional Approach
Why leave your campaigns to chance? In today highly competitive global Internet marketplace, your newsletter marketing campaigns need that dynamic edge and professional appearance. ActiveTrail campaign software gives you that edge, helping you rise above your competition. What are the benefits when using ActiveTrail’s campaign marketing software?
- WYSIWYG Editor – Not a designer? No problem. No previous knowledge of HTML or graphic designing is necessary. When using our powerful newsletter editor, your newsletter will automatically look professional and well-designed.
- E-mail Template Designs – With hundreds of fully customizable HTML e-mail marketing templates to choose from, we will help you create and modify a design style that fits your corporate image.
- Automatic Mailing – No need to be in the office with our scheduling options. Automatically send out your newsletter marketing campaigns at any time or day.
- Personalize your E-mail – When you create your database in ActiveTrail, you are able to pull up the personal information needed to customize all your newsletter addresses, giving them that personal touch.
- The Total Tracking Experience – Without accurate e-mail campaign tracking analytics, you cannot analyze your recipient’s behavior patterns. Every successful campaign must be built, modified, and improved on prior campaign knowledge. Accurately defined campaigns bring greater success towards building your ROI.
- Autoresponders – send out triggered responses seamlessly by setting them up in ActiveTrail. Having the right targeted response going out for a specific triggered action, can be very effective. ActiveTrail does all the work for you.
When promoting any business or service, newsletter marketing should be a high priority for your marketing mix. With the right software, stats, and demographics, a well-written targeted message helps you deliver the right content – to the right prospect – at the right time. Let ActiveTrail help you get there.
