Automated emails, directly from your website or application
Transactional emails are the emails that are sent automatically by an application or website following a user’s action (or inaction). It can be a password reset, a user verification, a monthly bill, order status, welcome message, reminder to renew a subscription, order certification, and more. Today these emails are part of almost any application or website. They are so common that users simply expect them. But are you sending them on your own? Can you ensure they will reach their destination? And what about your ability to monitor the open rates, the failed deliveries, and the click rates?
Improve your service and save time, money and energy
The reliability of transactional emails can positively or negatively effect your users’ perception of the quality of your service. If, for example, the monthly report does not arrive, the user will likely call the company to complain, creating additional costs. The same could happen when a user does not receive the “forgot password” email – decreased customer satisfaction and increased support costs.
By using ActiveTrail’s ActiveTransactional service you can save money and eliminate your worries regarding transactional emails. Here’s why:
Deliverability: sending emails is not just another feature that can be installed as an add-on to your application or website. This is because it requires an array of complementary services, which ensure that these emails are not blocked by ISP’s or blacklisted somewhere. These services include maintaining long lasting relationships with ISPs, proper management of IP addresses, bounce management, blacklists monitoring, and more.
Reliability: self-developed solutions, and even locally-installed third-party solutions are under your responsibility, which means you will have to constantly and carefully monitor them. There’s no doubt that it is better to offload this “headache” to someone who specializes in this type of service and provides it on an ongoing basis to many customers thus ensuring reliability, scalability and full redundancy.
Reports: an important aspect of email service solutions is the ability to monitor the activity. Open and click rates are only a few examples of statistics that are measured in order to allow you to understand what is going on and to optimize your activity.
Scalability: when you develop an application or website you have to anticipate the growth and make sure your infrastructure can keep with the growing demand in order to maintain the user experience. By developing your own transactional email solution or by using a locally installed third -party solution, you will have to worry about the scalability issue. With ActiveTrail you can forget about this issue altogether and rest assured that you are covered at any scale.
Using the attention to convey your messages
In today’s reality users are inundated with emails every day, therefore there is competition fight for the user’s attention. As opposed to regular email marketing which is sent to many recipients at once, transactional email is one-on-one and the user expects it to arrive. For this reason statistics show that the open and the click rates on transactional emails are much higher than regular emails (as much as six times higher). It is therefore common to use this undivided attention to deliver additional marketing messages, such as special offers, related products and services, etc. As long as these additional messages are relevant to the user and to the transaction, they are more likely to be welcomed. Remember that the chances that an existing customer will perform repeat purchases is much higher than a new potential customer. These transactional emails are a great platform to offer products and services to existing customers.
ActiveTrail features a SOAP-based API. The interface includes functions for sending an email or multiple emails to multiple recipients simultaneously. These messages are sent immediately without waiting in queue.
Dynamic texts and files
In many cases transactional emails will include dynamic content from operational systems or the application/website. For example, after a purchase we will usually want to include the order or invoice number. Another example is a “forgot password” email which will likely include the password itself. ActiveTrail offers this feature, called text merge, by adding special tags. In addition, ActiveTrail supports sending files as attachments, such as reports, invoices, Statements and more.
Easy to start ready to use templates for a variety of transactional emails
ActiveTrail offers a variety of ready to use preconfigured templates. It is recommended to start with these templates and then make adjustments as needed.
The ActiveTransactional module features detailed and comprehensive reports on the messages that are sent. Through these reports you can monitor the open rates, clicks, errors, and more. In addition the module supports viewing the various types of emails by date.