Email marketing has a broad reach, is incredibly affordable, flexible and effective. There are many things you can do to increase the power and reach of your promotional emails, and you should consider mixing and matching your techniques till you hit the best results for your readership.
Here are some top tips to power up your promotional emails:
1. Mix up your content
Purely promotional emails are as welcome as a television ad splitting up a movie. Mix your promotional content with informational content (e.g. tips on how to use your products, industry news) or entertaining content (a human interest story that also promotes the product).
2. Test your emails
We all think we know what will work best in promotional email marketing, but even the most experienced experts are often wrong. AB testing from ActiveTrail allows us to accurately find out which type of marketing is actually appealing to our core customers and likely to drive sales.
3. The soft sell vs. the hard sell
More direct sales language can be used in promotional sales emails where you’re letting your customer in on a bargain. Keep your hard selling to a minimum in newsletters – they’re here to build a long term relationship with customers.
4. Offer a freebie or trial
Offering a trial or freebie on your website is a great way to build your email campaign mailing list and get your promotional emails forwarded to others.
5. Get your Google+ page verified
With a verified Google+ page, the automated email sender image in Gmail will be populated with your (or your company’s) real face, increasing the chance your email will be opened.
6. Keep subject lines around 50 characters
Gmail’s new tabbed inbox can relegate your promotional email to the “promotions” tab. In this tab’s grid view, your subject line is not the only text customers will see (the forst line is pulled in from the email body). Use around 25 characters to sell the email contents and add around 25 characters that extend the marketing message and get customers clicking.
7. Avoid these four words in subject lines
“free” (because it tends to trip spam filters), “help”, “percent off” and “reminder”, as they have been shown to negatively affect open rates.
8. Pose a question in the subject line
Asking a question, even a rhetorical one, in the subject lines of promotional emails has been shown to increase their open rate.
Lose the exclamation marks!! Exclamation marks in promotional emails scream unprofessionalism and reduce open rates.
Join ActiveTrail and create your next best promotional email!