Landing pages for marketing campaigns
Active trail allows you to create personalized landing pages with the ability to market additional products and services to your subscribers. Landing pages will help grow your income from all your campaigns
Why do you need landing pages and what is the difference between these pages and regular website pages?
A landing page is a dedicated page that the users reach after clicking on a link in an email, a PPC campaign, a search result link, etc. This page is a graphically-rich extension of the ad or email, which includes additional texts, images, and a registration/lead form, which should be filled out by the users.
While a regular website is designed for various audiences, and generally designed to allow users to go through the homepage and on to the various internal pages, the content of a landing page is usually addressed to a single target audience. Usually its content is a direct extension of the ad or email that was sent (and therefore the content is very related to the email or ad). The landing page is usually built to encapsulate all the relevant information to drive users to perform the desired action without the need to leave the page.
Linking the campaign directly to the homepage, instead of a landing page, is likely to result in many users not finding what they were looking for immediately. Consequently, this lowers the chances of them performing the desired action. This is also true for the website’s inner pages, which may have been designed for a more specific target audience but lack the optimized and clear “call to action”.
Seamless creation of landing pages with ActivePages
ActiveTrail’s ActivePages module offers seamless creation of personalized landing pages. The module was designed to allow the creation of large amounts of pages for the various email marketing campaigns. These pages can be used in the email marketing campaigns by adding a link from the email to the relevant landing page. You can also use the landing pages for other marketing channels, such as ad campaigns. After the landing page visitors fill out the contact form, their contact details are conveniently stored in the contacts database, allowing you to stay in touch with them from within the ActiveTrail system.
One of the great advantages of building landing pages with ActivePages is the ability to measure the performance, by collecting statistics across the entire funnel. In this way you can measure the success of every component (the email itself and the landing page) to understand their influence on the entire process. The system collects statistics on the number of visits to the page that were achieved by the various campaigns, which included the link to the page or by other internet pages, which included a link.
The entire process, from receiving the email and on to the user’s registration should be viewed as a single process that is monitored and managed in a single system. ActiveTrail offers this comprehensive integrated experience, covering email campaigns and landing pages all in a single system.