Landing pages are the most efficient conversion tool in the digital marketing world.
While homepages or any other page on your website typically have conversion rates between 1% and 3%, most landing pages have conversion rates ranging from 6% to 14% of all visitors. It’s hard to look at these statistics and still question the efficiency of landing pages, yet many businesses still neglect this tool, passing a cheap marketing option that doesn’t require many resources and generates a great deal of potential income.
A successful landing page is one that leads visitors to secondary actions such as purchases, and gives volume to your mailing lists. In order to create a landing page with a strong message and accurate text that converts website goers into customers, you need a system that supports advanced features and presents a comfortable and inspiring work platform along with advanced analytical tools and accurate reports.
Design a Landing Page, Without a Designer
ActiveTrail’s landing page editor supplies the work of a designer, and saves you the financial expenses. The editor was specially designed so that anyone can use it, creating a professional landing page by using the drag & drop editor and adding links, images and videos. The user has complete control over the exact location of every element on the page.
If this is your first time creating a landing page, take it easy. Pick one of dozens of pre-designed templates available on ActiveTrail’s system and adjust the template to fit your company’s design style by changing images, colors and texts.
Create a landing page with an embedded sign-up form for maximum number of leads?
If leads are your primary goal, you have to embed a sign up form into your landing page. With ActiveTrail, you can embed your form anywhere you want, choose the color, the image and even the orientation. A variety of display options are available, giving you complete control over your sign-up forms and allowing you to increase your mailing lists considerably.
Want your visitors to take action? Put an eye-catching call-to-action button on your landing page
A call to action is a necessary component of any landing page, usually involving an action button or a button that leads to a registration form. With ActiveTrail’s system, you can combine the two.
The system supplies a variety of action buttons. All buttons can be edited: change the button’s colors, size and shape.
Looking for leads in social networks? Embed your landing page into Facebook
There are many ways to market your landing page, but social networks, Facebook especially, are definitely one of the most effective ways. With ActiveTrail you can easily embed your landing page into any Facebook page.
In addition to embedding your landing page into Facebook, you can also decide how the page will be displayed when someone else shares it. When designing a landing page simply choose the image and text that will appear.
Want to optimize your campaigns and boost your results? Follow up on your landing page statistics
Check the number of ‘landings’ on your landing page and the number of conversions – the number of users who followed your call to action. Following up on your results is one of the most important aspects of creating a good campaign. By following up on your results you can know which texts work better than others, change content that yields low conversion rates and play with different designs and styles, all in order to results.
ActiveTrail provides automatic integration with Google Analytics, so that you can easily follow up on all results, from your Google account: how many of your website visitors arrived via the landing page? How long did they stay? Statistical reports will help you create better campaigns with higher conversion rates.
Want to create a relationship with new users? Welcome them with a “new users” campaign.
When building a landing page, you can set that any user who signs up from that page will automatically be added to a new mailing list in the system. Create a “new users” campaign to welcome new users to your service. Welcome campaigns can include a one-time special offer for new customers only.
ActiveTrail’s clear advantage is that you can create both the landing page and the campaign right from the same easy to use system, synchronizing the two and ensuring a clean, uniform design.
Transforming leads into happy customers: Continue with personal, targeted marketing
A landing page is only the first step on the way to a happy customer pool. Create a series of targeted campaigns and send them out to your new users.
Create more than one landing page, each one presenting your services in a different light. For each page create a different mailing list, and new sign ups will automatically be added. That’s one way to start learning about your customers.
For example, if a user signed up from a landing page that deals with sports equipment, he’s probably interested in receiving more sports information. Create a campaign that focuses on sports, with products that might interest those specific clients. At the same time you can market completely different products using other landing pages.
Remember, the more info you have about your clients, the better you’ll be able to target your campaigns.
At ActiveTrail, we make sure that your landing pages convert, and that your leads are kept safe in the system where you can use them for all of your marketing needs.
Learn more! Read more about Remarketing with landing pages