Mobile landing pages have become all the more important, as the percentage of people who browse to a website using a mobile device continues to skyrocket. Thinking about how your landing pages appear on mobile devices isn’t just an option, it’s a necessity.
The importance of responsive mobile landing pages
• 48% of users say that if they arrive upon a website that doesn’t work well on mobile they consider it to be that the company simply “doesn’t care”. For a landing page, this makes for a terrible way to start trying to convert sales, and with over 60% of users first arriving at a site on a mobile device it could be deadly if your webpage is slow or badly designed for mobile.
• 62% of companies who have designed a separate site simply for mobile say that it has increased their sales. Even better if a landing page can be multi-purposed for both mobile and desktop, such as when using ActiveTrail’s landing page creator.
• 90% of web users now use multiple screens sequentially to access websites, jumping from mobile to desktop whenever they need to. Maintaining a strong user experience when they do is vital to keeping users engaged.
• A recent study where landing pages were optimized for iPhone resulted in a 40% increase in conversions. Mobile browser bounce rates (where a user comes to your website only to immediately head back to whence they came) are always higher than standard desktop browser bounce rates, but there’s a lot that can be done to close that gap.
Mobile responsive landing pages
Have you checked your landing pages on a mobile device lately? Use ActiveTrail to build, test and perfect your landing pages so they offer the user a fabulous experience no matter what device your potential customers happen to visit your site from.