You probably know this story pretty well: It starts with a big blank white page. piece by piece you start filling that blank with wonderful content, pouring every piece of wisdom that comes to your mind until you’ve created the ultimate masterpiece – your blog couldn’t look any better, couldn’t be any more interesting – you’re ready to go. But wait a minute, what good is a blog if you don’t have any readers?
So you start marketing your blog on Facebook and Twitter and notify all your friends. you publish your content in forums and content websites and manage to attract some traffic to your blog. But how do you get those same readers to come back to your blog the next time you publish an article?
Sending out regular newsletters is the best way to establish a constant reading audience. Once you’ve built up a stable recipients list, you can make sure your content always gets the exposure it deserves, in the design and format that you choose.
Templates for blog newsletters – why do you need them?
1. A reminder for your readers
Your readers have a lot on their minds. Just because your blog caught their interest doesn’t mean that they’ll remember to come visit on a regular basis. Whether you publish new content daily, or just once a month, send your readers a reminder to come check out your new content.
Even if you publish your new content on social networks, you can’t be sure that you have 100% exposure because some of the content gets lost in the feed. Newsletters give you control over which recipients see your new content with almost 100% certainty.
2. Important notices
Have you been invited to speak at a bloggers conference? Are you publishing a new Ebook? Share these important notices with your reader audience to get their opinions and keep them up to date. You can even design a special newsletter template for it.
Many bloggers report that most of their traffic comes from their newsletters. Hubspot checked and found that out of 50 recipients, an average of 10 will visit your blog. Take a moment to figure out how many visits you have a day and where they come from.
4. RSS – sounds familiar?
It’s okay if it doesn’t. RSS (Really Simple Syndication) is a somewhat outdated system but it serves a blogger’s needs appropriately. What it does is present the latest content uploaded to your blog, in any platform you choose.
Systems such as ActiveTrail offer to create an automatic RSS campaign that automatically detects new content on your blog and sends it out in the time and frequency that you specified. Don’t worry, you can choose to design the newsletter template in any way you like and tell the system exactly which content to send to which recipients.
Getting started – Promote your blog like a boss!
There are a few steps on the way to sending out a newsletter. But first, choose a reliable email marketing system to work with.
Design and implement a sign up form on your blog and place it strategically in order to get the maximum number of subscribers. It helps if the email marketing software can integrate directly to your system, WordPress for example. That way the recipients are automatically synchronized between your system and the email marketing software and no extra work is required from you.
Once you have a formidable recipients list, you need to choose the frequency of newsletters (preferably fixed), build a newsletter template for your design that will be saved by the system for future newsletters, fill your first newsletter with content and off you go.
Email marketing systems offer an array of features that optimize and improve the marketing simplicity and efficiency. Some of these features include: an advanced reports system, automatic messages such as “Thank you for signing up” and “Happy Birthday”, a surveys system and predesigned templates. All of these features and more are available using ActiveTrail’s system.
Keep your family happy
The relationship between a blogger and his readers is a very special one. You promise to keep supplying interesting, high-quality content and your readers will return to your blog with every new piece you’ll publish and appreciate you for your work. Without even noticing, you’ve created a small community.
Feeling connected is important to your readers. Use newsletters to keep your readers attached and build a personal relationship with them. Make them feel that they’re receiving more than the average reader by providing a sneak peek into an article that hasn’t yet been published, sharing your thoughts and feelings regarding a certain piece or about writing in general, and adding a personal touch to the emails that they receive. Make them feel like they’re part of the family.
Content recycling: Old content for a rainy day
There’s nothing wrong with recycling content. Some of your readers will be seeing it for the first time anyway and those that have already seen it might find it nice to go back and remember.
Before adding old posts to your newsletters, don’t forget to make sure that they are still relevant and make necessary corrections and changes. Enhance old content by adding images, charts and videos.
Sharing is the right way to go
Have you ever peeked into your competitor’s blog before sitting down to write a new piece? Ever compared designs and subjects with fellow bloggers? Comparing ourselves to others is unavoidable but maybe it’s time for a change.
Instead of feeding the competition with other bloggers, why not join hands? Working together can be beneficial to both sides and the biggest winners will be your readers.
Have a fellow blogger write a guest article in your blog, and do the same for him. That way his readers get exposure to your content and you increase your followers list.
If you see that working together works, consider even creating a joint recipients list for future posts and newsletters.
The don’ts of newsletter marketing in blog promotion
When creating a newsletter template, you have a free hand to do pretty much anything you want, but there are a few things which you’d really rather not do.
When a reader provides his email address, he’s trusting you not to use the information you received against him. Don’t sell his trust by using it to send marketing material that the recipient didn’t ask for, or by giving his information away to anyone else. Your readers value their privacy and trust you to do the same.
A second big “No no” is not to flood your readers with too many messages that will tire them. Choose the frequency of your emails very carefully to keep your readers interested.
The bottom line
If you are a blog manager, then you probably already have the design and editing experience and sending out a newsletter will be an easy task for you.
Your blog is a business and every business needs a marketing plan. it’s time to get serious and start drastically increasing your blog’s traffic, so that more and more readers can enjoy your content.