Your campaigns are created in order to achieve certain goals, such as increasing the sales of a certain product. ActiveTrail lets you define goals and then track the recipients' activities across the defined funnel and on to achieving the goal.
Want to stay constantly updated? ActiveTrail can send you automated campaigns statistical reports, two days after sending the campaign. In addition, you can receive any automated periodic reports directly to your email.
Compare the performance of various campaigns, by comparing their open and click-through rates, the number of bounce-backs, unsubscribes, and complaints. The report displays this data in easy to understand graphical and numerical formats.
Monitoring a specific recipient
Want to monitor a specific recipient? ActiveTrail lets you do it in a single click. You can find out how many campaigns were sent to this individual, how many times the emails were opened, which links were clicked and more.
Want to share specific data with a third party or with employees, without granting them access to all of your data? You can use view-only permissions to allow limited access to specific reports.