Don’t start with “What’s up?” – The right way to market on WhatsApp

by Yaniv Levi // 29.08.22

All the mistakes you make when you send a WhatsApp campaign

Read More

Everything You Need to Know about WhatsApp Marketing

by Yaniv Levi // 20.07.22

2 Billion Clients Aren’t Wrong: 7 immutable WhatsApp marketing rules

Read More

What motivates consumers to buy online?

by Yaniv Levi // 06.07.22

what drives us to make a purchase online is the same, whether we’re buying a new Tesla or...

Read More

8 metrics you need to track in every campaign

by Yaniv Levi // 28.06.22

“If you can’t measure it, you can’t manage it.” These timeless words were first spoken decades ago, but they’re...

Read More

winning SMS campaigns? answer these 5 tough questions

by Yaniv Levi // 14.06.22

SMS are, evidently, the most effective marketing tool available today

Read More

10 mistakes you’re making when producing your newsletter

by Yaniv Levi // 01.06.22

Many are the marketers that contend with low clickthrough and conversion rates and aren’t really sure why. The time...

Read More

Pack your bags: Everything you need to know about customer journeys

by Yaniv Levi // 23.05.22

A study published over the past year found that businesses that invest in optimal customer journeys experience a 70%...

Read More

Discover all the innovations that Active Trail has to offer to help you prepare for the shopping season

by Naor Mann // 03.11.21

November is finally here and that can mean only one thing: the biggest shopping month of them all, is...

Read More

Sometime soon your emails will stop arriving at their destination inboxes (Unless you’re working according to the DMARC standard)

by Naor Mann // 26.09.21

If we were to tell you that one day, despite all of the emails that you toiled over, all...

Read More

How will iOS 15 affect your email marketing activities?

by ActiveTrail // 12.09.21

It happened just recently. Apple announced its plans to make device privacy and security changes in the upcoming release...

Read More