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ActiveTrail and Constant Contact are both Email marketing and automation platforms, designed for the use of marketing managers, startups and online shops. There are several differences between the two: While Constant Contact only includes Email creation and sending, ActiveTrail offers its users the effectiveness of SMS marketing and the essential blend of Email and SMS marketing campaigns. ActiveTrail's advanced automation ability lets you carry out email marketing campaigns in a completely automated fashion, by sending an SMS or Email in response to any action your customers may take, such as making a purchase or subscribing to your mailing list. That means that with ActiveTrail you can create sales funnels that employ the combination of Emails and SMS to reach customers on both channels and increase your ROI. Unlike Constant Contact, ActiveTrail allows you to use dozens of marketing optimized templates to create landing pages that will help grow your mailing list. It is also the only one of the two platforms to offer advanced capabilities, such as heatmaps and tracking pixels, that help you to get an in-depth understanding of your customers behavior. It’s worth mentioning that ActiveTrail also has many advantages over Constant Contact in terms of pricing. It provides 6 months of absolutely free usage for start-ups, a rewarding affiliate program, special savings on one-year programs and makes all features available for all packages. ActiveTrail’s support team of experienced marketing professionals is available to help you via a telephone call, chat or Email. Make sure to contact us for more information on ActiveTrail.