Glossary

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Abandoned Cart
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
Audience Segmentation
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
Email Automation
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
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Bounced Email
Mass email inevitably has undeliverable email addresses, called bounced email. Why that happens and what it means (if anything) if it happens a lot.
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Double Opt-In
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
Drip Campaign
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
Email Deliverability
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
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Bulk Email
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
Email Blast
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
Email Marketing A/B Testing
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
Email Marketing Campaign
There are many ways to reach out to potential customers online. One such option is an email marketing campaign. This guide will explain how this works.
Email Marketing Conversion Rate
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
Email Service Provider (ESP)
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
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Integrated Campaigns
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
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Website Landing Page
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
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Email Marketing Software
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
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Email Newsletter
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
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Email Open Rate
Email open rate tells businesses how many people engage with their content, but what exactly is it? Learn how this often overlooked metric indicates success.
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Email Preheader
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...
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Transactional Email
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to check...