Glossary
A
Abandoned Cart
With abandoned cart emails, you can bring clients back and encourage them to complete their purchase...
Audience Segmentation
An audience segment is essentially a subgroup of your target audience. Audience segmentation can be ...
Email Automation
If you've ever had to send business emails, email automation is the perfect tool for sending targete...
B
Bounced Email
Mass email inevitably has undeliverable email addresses, called bounced email. Why that happens and ...
D
Double Opt-In
Email marketing is a powerful form of marketing for any business. It's easy to start with just a sim...
Drip Campaign
A drip campaign is a series of emails sent at designated time intervals to provide value to readers ...
Email Deliverability
Email deliverability is the rate at which your emails are reaching inboxes. Without a high deliverab...
E
Bulk Email
Bulk email is mass emails sent to recipients in bulk. Businesses use this type of email primarily fo...
Email Blast
An email blast is one single email with a multitude of recipients. The email is sent to a large grou...
Email Marketing A/B Testing
A method for comparing two versions of a campaign against each other to determine which performs bet...
Email Marketing Campaign
There are many ways to reach out to potential customers online. One such option is an email marketin...
Email Marketing Conversion Rate
An email marketing conversion rate measures how many subscribers took the desired action encouraged ...
Email Service Provider (ESP)
Do you want the capabilities to automate your entire email marketing strategy? Here's what an email ...
I
Integrated Campaigns
Digital marketers can make campaigns consistent across various platforms in order to offer a cohesiv...
L
Website Landing Page
A website landing page is the webpage customers arrive at that displays your "call to action", in ma...
M
Email Marketing Software
As with most areas of online business, email marketing is best when it's automated. And there are ma...
N
Email Newsletter
Find out what email newsletters are, how they work, and the different types of emails that can be se...
O
Email Open Rate
Email open rate tells businesses how many people engage with their content, but what exactly is it? ...
P
Email Preheader
You can think of the email preheader as a short preview of the contents of the email. If the email i...
T
Transactional Email
A transactional email is an automated email. Those emails are transactional in nature and should be ...