Create personalized customer journeys

Use smart scenarios and funnels to maximize your campaign results, improve conversion rates, strengthen your relationships with you customers, and automatically drive revenue

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Our visual automations builder is simple enough for anyone to get started in a matter of minutes, but powerful enough to handle a seasoned marketer’s sophisticated needs. The interface visualizes the logic behind any sequence of emails or SMS marketing events. Just drag-and-drop building blocks onto the workflow canvas.

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Make your email campaigns more effective with our autoresponders. They allow you to configure your emails and SMS, such that they react to your users’ behavior and triggers.

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Active Triggers

Time your emails with uncanny precision! Set triggers in your automation flow such that users receive specific messages based on their behavior.

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Boost your email marketing efficiency by partitioning your recipient lists into groups that update automatically.

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Implement ActiveTrail’s smart code on your website and/or landing pages, to track user behavior, and to activate, in real time, automatic delivery of emails to site visitors that match the actions they took on the pages they visited.

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Cross-channel marketing

Leverage real-time behavior data to deliver individualized experiences across marketing channels.