STKI’s annual 2026 market research places ActiveTrail in Tier 1 of the Marketing Automation Software category in Israel.
ActiveTrail also appears on STKI’s Marketing Automation Suites map, with strong market presence and local support. For businesses evaluating a marketing automation platform, this recognition highlights something important: ActiveTrail is much more than an email marketing tool. It is a marketing automation and customer engagement platform that connects data, audiences, customer journeys, multichannel communication, personalization, and ecommerce tools in one accessible solution.
For companies looking for advanced marketing automation without the complexity of a heavy enterprise project, the STKI report adds external validation to ActiveTrail’s position in the market.
What is the STKI report, and why does it matter?
STKI is one of Israel’s leading IT research and advisory firms, focused on enterprise technology, software, infrastructure, and digital transformation. CIOs, digital leaders, technology consultants, and system integrators use STKI’s research to understand the market landscape, evaluate vendors, and build platform shortlists for enterprise projects.
According to STKI’s methodology, vendors are ranked based on two main parameters: Revenue and Client Mindshare. In simple terms, this reflects actual business activity as well as real presence in the minds of customers and decision-makers.
The full STKI report is available to view and download here >>
What the STKI research shows
In the Marketing Automation Software category, STKI places ActiveTrail in the Tier 1 group.
On the Marketing Automation Suites map, STKI presents platforms active in the Israeli market across two main dimensions: Market Presence and Local Support.
Market Presence reflects factors such as installed base, sales activity, usage, and awareness among decision-makers. Local Support reflects the strength of the local team, partner ecosystem, implementation support, localization, and the ability to help customers succeed after implementation.
ActiveTrail’s position in the report reflects a combination of product capabilities, customer adoption, market visibility, and hands-on support, all of which are critical when businesses choose a marketing automation platform.
Why this matters when choosing a marketing automation platform
Marketing automation is no longer just about sending emails or campaigns.
Modern businesses need a platform that connects customer data, builds dynamic audiences, manages automated customer journeys, coordinates communication across multiple channels, and helps teams measure, analyze, and improve performance over time.
To do this well, a marketing automation platform needs to work with the systems businesses already use: CRM, ecommerce platforms, websites, POS systems, ERP, internal databases, permissions, segments, automations, reporting tools, and customer communication channels.
That is why implementation, support, integrations, and usability matter just as much as features. The difference between a platform that looks good on paper and a platform that creates real business value often comes down to how easily it connects, how quickly teams can use it, and how well it supports ongoing marketing operations.
Advanced marketing automation, without unnecessary complexity
ActiveTrail gives businesses access to advanced marketing automation and data marketing capabilities in a model that is flexible, practical, and accessible.
Companies do not have to choose between a basic email marketing tool and a heavy, expensive, enterprise-only project. ActiveTrail helps small and mid-sized businesses, ecommerce and retail brands, growing companies, and larger organizations use advanced capabilities without giving up speed, flexibility, or usability.
With ActiveTrail, marketing teams can connect data, create segments, personalize communication, automate customer journeys, and activate campaigns across channels such as email, SMS, WhatsApp, push notifications, and more.
This is where ActiveTrail stands out: robust enough for complex use cases, yet accessible enough for teams that want to move fast, put customer data to work, and build better customer journeys without turning marketing automation into a long and complicated IT project.
More than an email marketing platform
The important question today is not only which platform can send emails.
The real question is which platform can help businesses connect data, build audiences, automate journeys, personalize communication, measure performance, integrate with existing systems, and support marketing teams after implementation.
Looking at ActiveTrail only as an email marketing platform misses a much broader set of capabilities: data management, segmentation, personalization, automation, multichannel communication, ecommerce tools, and customer journey orchestration.
The STKI report gives clear external recognition to this position: ActiveTrail is a leading marketing automation platform in Israel, with strong market presence, local support, and the ability to help businesses turn customer data into journeys that work.
Want to see how ActiveTrail can work for your business?
We would be happy to show you how ActiveTrail connects your data sources, helps you create and analyze audiences, and enables you to manage customer journeys across direct marketing channels such as email, WhatsApp, SMS, social, and push notifications.
