What does SMTP mean? Literally, it translates as a simple protocol for sending emails. In reality, it is the protocol used to transfer emails to messaging servers. In computing terminology, SMTP is also used to refer to the servers...
Klaviyo has become a go‑to solution for e‑commerce email marketing and automation. Yet high costs, rising complexity, and certain feature gaps are pushing many businesses to explore Klaviyo alternatives that are more intuitive, flexible, or budget‑friendly.
Building this trust between a brand and its audience is an art—and at the core of this art lies customer engagement. So where do you start? Who can drive customer engagement? Why is it so crucial, and how can you put it...
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