“If you can’t measure it, you can’t manage it.” These timeless words were first spoken decades ago, but they’re as relevant today are they were then, especially in the context of the measurable and highly monitored digital realm. In...
SMS are, evidently, the most effective marketing tool available today
Many are the marketers that contend with low clickthrough and conversion rates and aren’t really sure why. The time has come to make the most common errors right. It’s been quite some time since using an email marketing system...
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