Klaviyo has long been a popular choice for e-commerce email marketing and automation. Its advanced features, strong Shopify integration, and data-driven approach have made it a go-to solution for many online stores. However, in 2025, more and more businesses are actively searching for Klaviyo alternatives—and for good reason.

As companies scale or seek more agile solutions, they’re running into several challenges with Klaviyo: rising subscription costs, a steep learning curve, and a lack of flexibility for certain use cases. Small and mid-sized businesses, in particular, are feeling the pressure of paying premium prices for features they don’t always use or need.

Whether you’re looking for a more affordable email marketing platform, a simpler user experience, or broader multichannel capabilities (like SMS, WhatsApp, or push notifications), the market now offers compelling alternatives to Klaviyo. These platforms often combine powerful automation, intuitive interfaces, and better customer support—without the high price tag.

In this article, we’ll explore the top 6 Klaviyo alternatives to consider in 2025. Each solution brings unique strengths that could make a real difference in how you engage, convert, and retain your customers.

1. ActiveTrail – The Most Flexible All‑In‑One Alternative

ActiveTrail offers a comprehensive, intuitive marketing automation solution tailored to the needs of modern businesses, particularly in e-commerce. It enables management of all channels from a single interface: email, SMS, WhatsApp, mobile push notifications, forms, landing pages, and more.

Key features:

• Advanced Behavior‑Based Automations

• True Omnichannel Campaigns: Email, SMS, WhatsApp

• Dynamic Segmentation & Precise Targeting

• Responsive Landing Pages & Embedded Forms

• Real‑Time Analytics & Intuitive A/B Testing

Customer Support:
Available in French via phone, email, and chat. The support team is responsive, personable, and offers personalized onboarding.

Pricing:
More affordable than Klaviyo, ActiveTrail offers a 30-day free trial allowing you to explore all features without commitment.
After the trial, plans start at $8 per month for up to 500 contacts, with unlimited email sending included.

ActiveTrail stands out for its ease of use, rich functionality, and data-driven approach, enabling true personalization of customer journeys.

2. Brevo: The European Klaviyo Alternative

Brevo (formerly Sendinblue) is an all-in-one marketing platform that stands out as a strong alternative to Klaviyo, especially for businesses seeking flexibility and multichannel capabilities. It integrates email, SMS, chat, CRM, and even WhatsApp campaign management—all within an intuitive and affordable interface. Brevo is particularly well-suited for SMEs and e-commerce businesses aiming to centralize their marketing efforts without unnecessary complexity or high costs.

Key Features:

• Unlimited email and SMS sending based on selected plans

• Built-in CRM for contact management

• Simple yet effective marketing automation tools

• Forms, landing pages, and e-commerce integrations

Customer Support:

Multilingual support is available, though response times may vary depending on time zones.

Pricing:

Brevo offers competitive pricing based on email volume, making it an attractive option for smaller businesses.

It’s an excellent choice for European SMEs seeking a GDPR-compliant solution focused on simplicity.

3. Omnisend: The Ecommerce Marketer’s Choice

Omnisend is a marketing automation platform tailored specifically for ecommerce businesses, making it a compelling alternative to Klaviyo. It stands out with its user-friendly interface, pre-built workflows, and a multichannel approach that includes email, SMS, and push notifications. With native integrations to platforms like Shopify, WooCommerce, and BigCommerce, Omnisend enables brands to personalize their campaigns and enhance customer engagement without unnecessary complexity or high costs.

Key Features:

• Pre-built workflows for scenarios like abandoned cart recovery, product recommendations, and order confirmations.

• Combine email, SMS, and web push notifications within a single workflow for cohesive customer experiences.

• Target customers based on behavior, purchase history, and engagement levels.

• Direct connections with ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.

• Drag-and-drop email builder with customizable templates.

Customer Support:

Omnisend offers responsive customer support focused on conversion optimization, ensuring businesses can effectively implement and benefit from their marketing strategies.

Pricing:

• Free Plan: Access to all features with a limit of 500 emails per month to up to 250 contacts.

• Standard Plan: Starting at $16/month, suitable for growing businesses focusing on email marketing.

• Pro Plan: Starting at $59/month, includes unlimited emails and SMS capabilities, ideal for high-volume senders.

Omnisend is an excellent Klaviyo alternative for ecommerce sites seeking a straightforward setup with powerful automation and multichannel marketing capabilities.

4. MailerLite: Simplicity and Efficiency

MailerLite is a streamlined and effective email marketing solution, appealing to businesses seeking a straightforward alternative to Klaviyo. Renowned for its intuitive interface and gentle learning curve, MailerLite offers essential features such as email campaigns, automation, forms, and landing pages at highly competitive pricing. It’s an especially attractive choice for small businesses, content creators, or online shops aiming to focus on core functionalities without compromising performance.

Key Features:

• User-Friendly Interface: An intuitive design that simplifies campaign creation and management.

• Essential Tools: Includes newsletters, landing pages, and basic automation features.

• Modern, Customizable Templates: Offers a variety of templates that can be tailored to fit your brand.

• Reliable Deliverability: Maintains a strong reputation for ensuring emails reach their intended recipients.

Customer Support:

Responsive and educational support is available, assisting users in navigating the platform effectively.

Pricing:

• Free Plan: Supports up to 1,000 subscribers and allows for 12,000 emails per month.

• Paid Plans: Starting from $10/month, offering additional features and higher sending limits.

MailerLite is ideal for beginners or solo entrepreneurs seeking a simple, reliable tool that covers essential email marketing needs without unnecessary complexity.

5. Moosend: The Budget-Friendly Klaviyo Alternative

Moosend is an affordable and user-friendly email marketing and automation platform, making it a compelling alternative to Klaviyo for small and medium-sized businesses. It offers a robust set of features, including advanced automation workflows, behavioral segmentation, A/B testing, and real-time analytics—all within an intuitive interface. Moosend is particularly suited for SMEs and e-commerce businesses seeking a balance between functionality and cost-effectiveness.

Key Features:

• Visual Automation Builder: Design complex, trigger-based workflows using a drag-and-drop interface.

• Advanced Personalization: Tailor content based on user behavior and preferences.

• Dynamic Segmentation: Create targeted segments to enhance campaign effectiveness.

• Comprehensive Analytics: Access real-time reporting to monitor performance and optimize strategies.

• A/B Testing: Test different versions of emails to determine what resonates best with your audience.

Customer Support:

Moosend provides support primarily in English through email and a comprehensive knowledge base. While live chat support is available, response times may vary depending on time zones.

Pricing:

• Free Trial: 30-day free trial with access to core features.

• Pro Plan: Starts at $9/month for up to 500 subscribers, including unlimited emails and automation workflows.

• Enterprise Plan: Custom pricing with additional features like dedicated IPs, custom reporting, and priority support.

Moosend is an excellent choice for small businesses and e-commerce platforms looking for powerful automation capabilities at a budget-friendly price point.

6. GetResponse: The All-in-One Marketing Suite

GetResponse is a comprehensive marketing platform that combines email marketing, automation, webinars, landing page creation, and sales funnel management. As a versatile alternative to Klaviyo, it stands out for its growth-oriented tools, particularly those designed to generate and convert leads. Suitable for both e-commerce businesses and B2B companies, GetResponse offers an all-in-one solution with a strong value proposition.

Key Features:

• Customizable Automation Workflows: Design personalized customer journeys to enhance engagement.

• Integrated CRM and Lead Management: Track and manage your contacts efficiently within the platform.

• Webinars and Sales Funnels: Host webinars and create sales funnels to nurture and convert leads.

• Advanced Reporting: Gain insights into your campaigns with detailed analytics.

Customer Support:

GetResponse offers 24/7 customer support in English, with French support available upon request.

Pricing:

• Starter Plan: Begins at $19/month for up to 1,000 subscribers, including unlimited emails, autoresponders, and landing pages.

• Marketer Plan: Starts at $59/month, offering advanced automation and e-commerce features.

• Creator Plan: From $69/month, includes tools for content monetization like online courses and paid newsletters.

• Enterprise Plan: Custom pricing with premium features such as SMS marketing and dedicated support.

GetResponse is an excellent choice for businesses seeking a comprehensive, all-in-one marketing solution that supports ambitious 360° strategies.

Klaviyo is far from being the only option in 2025. Depending on your budget, goals, and the size of your business, Klaviyo alternatives like ActiveTrail, Omnisend, or Brevo may offer greater value, flexibility, and responsiveness. ActiveTrail, in particular, combines powerful automation, multichannel richness, and ease of use—while remaining accessible.
The right tool is the one that allows you to engage your customers at the right time, on the right channel, with the right message.