Klaviyo Alternatives: The 8 Best Platforms in 2026

Klaviyo is built for online stores, and on Shopify it is hard to beat. People start looking elsewhere when they want more channels running off one contact record, a rate they can read without an estimator, or a platform that does not assume a Shopify catalog sits underneath it. The eight below are ranked on channels, store data, automation depth, published price and what reviewers say.

Tool	Best for	Type	Free tier	Starting price	Rating
ActiveTrail	Email, SMS and WhatsApp on one contact record	Multichannel data marketing	No, 30-day trial	Set by contact count	4.5 Trustpilot (39)
Omnisend	Shopify and WooCommerce stores	E-commerce	Yes, 250 contacts	$16	4.6 G2 (1,255)
Brevo	Large lists you email occasionally	All-in-one	Yes, 300 emails a day	$9	4.0 Trustpilot (7,192)
ActiveCampaign	Deep automation with a CRM attached	Automation and CRM	No, 14-day trial	Not published	4.4 G2 (14,790)
GetResponse	A price you can budget against	All-in-one	Yes, free account	$19	4.3 G2 (1,141)
Drip	A flat bill instead of per-profile billing	E-commerce email	No, 14-day trial	$39	4.4 Software Advice (188)
MailerLite	Stores under 1,000 contacts	Simple email	Yes, 250 subscribers	$12	4.1 Trustpilot (3,277)
Mailchimp	A generalist suite	All-in-one	Yes, 250 contacts	$13	4.5 Capterra (17,669)

Source for every figure above: each vendor’s own pricing page, and the review site carrying the most reviews for that vendor, checked on 2 September 2026.

Why people leave Klaviyo

Klaviyo is a capable platform, and a Shopify brand running well on it has little reason to move. Three things push buyers to look anyway.

You cannot read a paid price. The pricing page shows the free tier and then hands you a plan builder. Paid capability is split into separately billed modules: Marketing, Data and Analytics, and Service, with two AI products, Composer and Customer Agent, priced on top. Three of those modules carried a 30 percent discount flag when we checked, so the quoted total moves depending on when you look. Someone comparing three platforms in an afternoon cannot do it.

The free tier runs out fast. It covers 250 active profiles, 500 email sends a month and $5 of mobile messages a month.

The review sites disagree by almost three points. Klaviyo holds 4.6 out of 5 on G2 across 1,361 reviews, and 1.7 out of 5 on Trustpilot across 367. That gap is wide enough to be the story rather than a footnote. The G2 set is dominated by people describing what the product does; the Trustpilot set is dominated by billing and support. Both are real, and a buyer should read them together rather than pick the flattering one.

One thing worth knowing before you shortlist: Klaviyo is no longer the only platform here keeping its rate private. ActiveCampaign now does the same.

How we ranked these

Five things, in this order.

1. What runs off one contact record. Email, SMS, WhatsApp and push count when they share the same profile and sit inside the same automation, not when they are three separate tools with an integration between them.
2. How well store data reaches the marketing side. Catalog, order history, browse behaviour, and whether an offline purchase can land on the same profile as the web session.
3. How much automation the entry plan actually includes. Branching logic shown in a demo and gated three tiers up is a common pattern in this category.
4. A price you can read. A published number beats a quote request, and a number that holds as your list grows beats one that does not.
5. How many people have reviewed it, and whether the review sites agree. One flattering score on a site with twelve reviews tells you nothing.

The 8 best Klaviyo alternatives

1. ActiveTrail: best for email, SMS and WhatsApp on one contact record

ActiveTrail homepage, captured 2 September 2026.

ActiveTrail is a multichannel data-marketing platform built around e-commerce marketing rather than around a single channel. Email, SMS, WhatsApp, push, landing pages and forms all run off the same contact record, so a journey can move a customer between channels without an export in the middle. Store data is the other half of it: the catalog connector and the on-site pixel feed purchase and browse behaviour back into segments, and offline purchases can reach the same profile, which is the part most platforms in this category handle badly. Automation is not held back for the top tier, though the entry plan is a single seat and the ActiveCommerce features start one step up. Its honest weakness is review volume. Under 40 public reviews is a small number next to the American platforms here, and that is the reason it does not run further ahead on paper.

• Best for: a retailer or store that wants several channels without buying several tools.
• What it does: email campaigns, marketing automation flows, SMS, WhatsApp, push, landing pages, surveys, popups and signup forms, dynamic contact groups.
• Free tier: no. A 30-day trial, no card required.
• Pricing: three tiers, Basic, Plus and Premium, priced by how many contacts you hold, with a discount for paying yearly. The page prices itself once you set a contact count.
• Rating: 4.5 out of 5 on Trustpilot from 39 reviews. G2 has it at 4.4 from 28.
• Watch for: the entry tier is one seat, and the e-commerce pixel and store features begin on the tier above it, so price the tier you will actually be on.
• Strengths: four channels on shared data, real store and POS integration, automation that is not gated behind the top tier.
• Limits: a small public review base, and a single seat on the entry plan.
• Verdict: the widest channel and store coverage here for a team that would rather run one platform than assemble a stack.

2. Omnisend: best for Shopify and WooCommerce stores

Omnisend homepage, captured 2 September 2026.

Omnisend does e-commerce and nothing else, and that focus shows in how little setup its prebuilt flows need. Abandoned cart, browse abandonment and post-purchase sequences ship ready to run, and the Shopify, WooCommerce, BigCommerce and Wix connectors are native rather than middleware. It is the platform buyers most often move to directly from Klaviyo, and the closest match on automation depth. The catch is the headline rate: the number on the pricing page is an introductory one, and SMS does not appear on the entry tier at all.

• Best for: a store that wants its existing flows working again within a day.
• What it does: email, SMS, web push, e-commerce automation, behavioural segmentation.
• Free tier: yes, 250 contacts and 500 emails a month.
• Pricing: Standard from $16 a month. An introductory rate of $11.20 applies for the first three months.
• Rating: 4.6 out of 5 on G2 from 1,255 reviews.
• Watch for: SMS starts on the Pro tier, not Standard, and there is no WhatsApp channel at all.
• Strengths: native store flows, deep catalog integration, a large and consistent review base.
• Limits: promotional entry rate, SMS gated to Pro, no WhatsApp.
• Verdict: the most direct swap if you are on Shopify and want flow parity fast.

3. Brevo: best for large lists you email occasionally

Brevo homepage, captured 2 September 2026.

Brevo bills on emails sent rather than contacts stored, and for a large list that receives a handful of campaigns a year that one difference can change the invoice by an order of magnitude. The free tier makes the same point: 300 sends a day, but room to store up to 100,000 contacts, which is unusual in a category that charges for dormant records. The platform also covers SMS, chat and a light CRM, with data held in the EU. Automation depth sits a step below the e-commerce specialists here, and the free tier caps automation at 2,000 contacts.

• Best for: a big list contacted a few times a year.
• What it does: email, SMS, WhatsApp, chat, CRM, forms, landing pages.
• Free tier: yes, 300 emails a day with storage for up to 100,000 contacts.
• Pricing: Starter from $9 a month, Standard $18, Professional $499.
• Rating: 4.0 out of 5 on Trustpilot from 7,192 reviews.
• Watch for: WhatsApp campaigns do not appear until the Professional plan at $499 a month, which is a long way from the entry tier.
• Strengths: storage-generous free tier, volume-based billing, EU data residency.
• Limits: WhatsApp priced out of reach at the bottom, simpler automation than the specialists.
• Verdict: the best arithmetic when list size rather than send frequency is what a per-profile bill would punish.

If Brevo is what you are leaving rather than where you are heading, we keep a separate list of alternatives to Brevo.

4. ActiveCampaign: best for deep automation with a CRM attached

ActiveCampaign homepage, captured 2 September 2026.

ActiveCampaign goes further on conditional logic and lead scoring than most of this list, and the built-in CRM makes it coherent for a business selling online and through a sales team at the same time. It has also stopped publishing prices. The pricing page now shows tier names, a currency selector and a quote request where the rates used to be, which is the same friction that sends people looking for Klaviyo alternatives in the first place. Its own page states that unlimited automation actions are included on Starter, alongside a note that discretionary usage limits may be enforced on Starter and Plus, so the ceiling is real but undefined.

• Best for: a business running a store and an assisted sales cycle at once.
• What it does: advanced automation, CRM, lead scoring, segmentation, email.
• Free tier: no. A 14-day trial, no card required.
• Pricing: not published. Starter, Plus, Pro and Enterprise are quoted on request.
• Rating: 4.4 out of 5 on G2 from 14,790 reviews. Trustpilot has it at 2.7 from 1,433, where billing and refunds dominate.
• Watch for: the entry plan is a single seat, and add-ons sit on top of the base figure, so a quote is rarely the final number.
• Strengths: the deepest automation logic here, CRM included, a very large review base.
• Limits: no published rate, undefined usage limits on the lower tiers, a long ramp-up.
• Verdict: worth the effort when scenario complexity genuinely outranks being able to price the thing.

5. GetResponse: best for a price you can budget against

GetResponse homepage, captured 2 September 2026.

GetResponse publishes a full ladder, monthly and annual, on one page. In a category where two of the eight platforms here now hide their rates, that is worth something on its own. The product spans email, automation, landing pages, webinars and a website builder, which suits a marketing team that wants fewer subscriptions more than it wants the deepest store logic. Read the entry tier carefully though, because the headline includes unlimited sends but only one custom automation workflow.

• Best for: a team that has to commit to a number twelve months ahead.
• What it does: email, automation, landing pages, webinars, website builder, forms.
• Free tier: yes, a free account, with a GetResponse badge on your pages and a 1,000-visitor monthly cap on landing pages.
• Pricing: Starter $19 a month for 1,000 contacts, or $15.58 a month paid annually.
• Rating: 4.3 out of 5 on G2 from 1,141 reviews.
• Watch for: Starter includes unlimited sends but a single custom automation workflow, so branching journeys mean the tier above.
• Strengths: transparent tiers, the annual saving stated plainly, broad feature set.
• Limits: one automation workflow at entry, shallower store automation than the specialists.
• Verdict: the safest pick when a predictable line item matters more than automation depth.

Both of us publish our tiers, and we are furthest apart on how many channels are included, which our GetResponse and ActiveTrail comparison works through tier by tier.

6. Drip: best for a flat bill instead of per-profile billing

Drip homepage, captured 2 September 2026.

Drip targets direct-to-consumer brands that want the segmentation they had without being billed per active profile. One plan covers 1 to 2,500 people at a flat rate with unlimited email sends, which keeps the invoice predictable for a brand that emails often. The trade-off is channel breadth: this is an email platform, not a multichannel one, and the support tiering is worth reading before you commit. Its review base is also the thinnest here after ActiveTrail, and much of it is several years old.

• Best for: a DTC brand emailing a mid-sized list frequently.
• What it does: email, e-commerce automation, behavioural segmentation, forms.
• Free tier: no. A 14-day trial, no card required, though unlimited sends are not available during it.
• Pricing: $39 a month flat for 1 to 2,500 people, with unlimited email sends.
• Rating: 4.4 out of 5 on Software Advice from 188 reviews.
• Watch for: live chat support starts on the $99 a month plans. Below that it is email only.
• Strengths: unlimited sends, a bill you can predict, solid behavioural segmentation.
• Limits: no SMS or WhatsApp, the highest entry price of the platforms here that publish one, thin recent review volume.
• Verdict: a clean way out of per-profile billing when email is the only channel you need.

7. MailerLite: best for stores under 1,000 contacts

MailerLite homepage, captured 2 September 2026.

MailerLite competes on how little there is to learn. The editor is clear, a first campaign takes an afternoon, and the free tier is generous enough to prove a strategy before any money changes hands. At this size the constraint is rarely the software, so paying for depth you will not reach is the more common mistake. The gap shows up later, when a catalog grows and the automation has nowhere left to go.

• Best for: a store under 1,000 contacts, or a solo operator.
• What it does: newsletters, simple automation, landing pages, signup forms.
• Free tier: yes, 250 subscribers, 2,500 emails a month and 2 seats.
• Pricing: Comfort from $12 a month, Power from $25, with 10 percent off paid yearly.
• Rating: 4.1 out of 5 on Trustpilot from 3,277 reviews.
• Watch for: the free plan has no API sending, so transactional or app-triggered email means a paid tier.
• Strengths: approachable interface, a free tier you can genuinely work in, fair pricing.
• Limits: automation thins out at scale, no SMS channel.
• Verdict: the simplest starting point, for as long as your requirements stay simple.

8. Mailchimp: best for a generalist suite

Mailchimp homepage, captured 2 September 2026.

Mailchimp is the most recognised name in the category and carries the widest template and integration catalog. Its centre of gravity is general marketing rather than retail, and e-commerce is the gap people notice most when arriving from a store-first platform. The entry tier is where the constraints bite: automations are capped at four steps per flow, and the monthly send allowance is ten times your contact count, which is tight for anyone running a welcome sequence and a weekly campaign at the same time.

• Best for: a brand that wants one broad tool covering more than the store.
• What it does: email, automation, landing pages, audience management, reporting.
• Free tier: yes, 250 contacts.
• Pricing: Essentials from $13 a month for 500 contacts, with that rate held for 12 months.
• Rating: 4.5 out of 5 on Capterra from 17,669 reviews. Trustpilot has it at 2.6 from 1,503, where account restrictions and support recur.
• Watch for: four automation steps per flow on the entry tier, and sends capped at ten times your contact count.
• Strengths: enormous integration catalog, familiar interface, usable free tier.
• Limits: weaker store orientation, capped entry automation, a wide gap between review sites.
• Verdict: a reasonable default, rarely the sharpest answer for a store.

Where the two split is store depth and channel count, which our comparison of ActiveTrail and Mailchimp covers line by line. There is also a wider set of Mailchimp alternatives if that is the platform you are actually leaving.

Which one fits your setup

You sell on Shopify and want your flows back quickly. Omnisend, unless SMS or WhatsApp are part of the plan, in which case the SMS tiering will push you elsewhere.

You hold a large list and mail it rarely. Brevo. Send-based billing means you stop paying rent on dormant records, and the free tier stores up to 100,000 of them.

You want email, SMS and WhatsApp behind one login. ActiveTrail. Read how the WhatsApp channel actually behaves before you design a journey around it, because the rules are not the same as email.

You mix online sales with an outbound team. ActiveCampaign, for the CRM and the scoring, accepting that you will have to ask what it costs.

You are starting under 1,000 contacts. MailerLite, and move when the scenarios get harder rather than before.

You need a fixed number for a budget. GetResponse, with the caveat about the single automation workflow at entry.

You run several brands or client accounts. ActiveTrail, where the agency programme covers multi-account management.

Comparing the shortlist

Once you have read the entries, the choice usually comes down to what is bundled, how the bill is calculated and what a migration costs you in rebuilt flows.

Rank	Tool	Channels included	Billing basis	Moving from Klaviyo	Choose it if
1	ActiveTrail	Email, SMS, WhatsApp, push	Per contact	Setup and migration support included on the top tier	You want four channels behind one login
2	Omnisend	Email, SMS from Pro, web push	Per contact	The closest flow-for-flow match	You are on Shopify and want parity fast
3	Brevo	Email, SMS, chat, WhatsApp from $499	Per email sent	Rebuild required, different model	Your list is large and rarely mailed
4	ActiveCampaign	Email, plus SMS and WhatsApp add-ons	Per contact, quoted	The longest rebuild of the eight	Complexity outranks being able to price it
5	GetResponse	Email, plus webinars	Per contact	Straightforward, shallower flows	You need a number you can budget
6	Drip	Email	Flat, by list size	Segmentation transfers cleanly	You email a mid-sized list often
7	MailerLite	Email	Per contact	Simple, expect to leave flows behind	You are under 1,000 contacts
8	Mailchimp	Email, landing pages	Per contact	Simple, weakest store parity	You want breadth over store depth

The verdict

Three questions settle this. How many channels do you want running off one contact record, how does your list size compare with how often you actually send, and do you need to know the price before you talk to anyone.

ActiveTrail takes the top spot because it answers all three at once: email, SMS, WhatsApp and push on shared data, real store and POS integration, and automation that is not held back for the top tier. It is neither the cheapest name here nor the most reviewed, and for a retailer that wants lifecycle marketing without an enterprise implementation, that combination is hard to match. Omnisend remains the fastest route for a Shopify store that wants its existing flows back, and Brevo the better arithmetic for a large list mailed occasionally.

Want to see what your own customer data does inside a platform like this? Try ActiveTrail free for 30 days, no card required.

Frequently Asked Questions

What is the best Klaviyo alternative?

It depends on what is pushing you out. If per-profile billing on a large list is the problem, Brevo charges by emails sent, from $9 a month. If you want the Shopify automation depth reproduced as closely as possible, Omnisend is the nearest match, from $16 a month. If the goal is to widen the relationship across channels, ActiveTrail is the only platform here bringing email, SMS, WhatsApp and push onto one contact record.

Why do people look for a Klaviyo alternative?

Three reasons recur. The paid rate is not published, only the free tier is. Paid capability is split into separately billed modules, with two AI products priced on top. And the review sites diverge sharply, 4.6 on G2 against 1.7 on Trustpilot.

What does Klaviyo actually cost?

Klaviyo does not publish an entry rate. Its pricing page shows the free tier, capped at 250 active profiles, 500 email sends a month and $5 of mobile messages, then routes you to an estimator. The final figure depends on which modules you take, Marketing, Data and Analytics, and Service, plus the Composer and Customer Agent products on top.

Is there a Klaviyo alternative with a free tier?

Yes. Brevo gives 300 emails a day with storage for up to 100,000 contacts, Omnisend 250 contacts and 500 emails a month, MailerLite 250 subscribers and 2,500 emails, Mailchimp 250 contacts, and GetResponse a free account with a badge on your pages. ActiveTrail runs a 30-day trial instead of a permanent free tier.

Which Klaviyo alternative works best for a Shopify store?

Omnisend, for native store automation and a direct connector. ActiveTrail is worth a look when SMS and WhatsApp are part of the plan, and it connects to Shopify, WooCommerce, Magento and Prestashop stores.

How do I migrate off Klaviyo without losing my automations?

Export contacts with their custom fields and tags first, then rebuild the highest-revenue flows before anything else, usually abandoned cart emails, welcome and post-purchase sequences. Run both platforms in parallel for one to two weeks before you cut over.

Which alternative sends email, SMS and WhatsApp from one platform?

ActiveTrail covers email, SMS marketing software, WhatsApp and push on the same contact record. Brevo covers email, SMS and chat throughout, with WhatsApp campaigns starting on its Professional plan. ActiveCampaign offers SMS and WhatsApp as paid add-ons on top of a quoted base plan.