ActiveTrail's web-based email marketing solutions and services offer advanced email marketing platform including list management, real-time email tracking, campaign analysis, bounce management, content personalization, API integration, ISP relations and much more..
Below is a list of our main features:
General
- Requires no technical knowledge, no set-up (Easy)
- No software/hardware costs
- Access your email marketing account from anywhere (web-based)
- Easy email/campaign creation
- Built-in Spam checker
- Automated bounce management and one-click unsubscribe
- Real-time reporting and analytics
- Established ISP relations on your behalf
- Technology and legislation changes are tracked and kept in compliance
- Software never out of date; no need to upgrade to a new software version in the future
- Create, rename and delete lists
- Create user groups - campaign groups
- List segmentation
- List growth tracking
- Upload lists directly from excel or CVS files
- Add and customize user fields
- Integrate your website's online subscription
- Integrate your CRM or legacy database via web services and APIs
- View list reports and analysis on list growth and loss
- Easy, web-based
- Template Tool - Pre-built and customizable templates
- WYSIWYG editing - no HTML knowledge needed
- HTML Importer
- Rich media insertion
- Preview and test before send
- Perform A/B testing to compare best results
- Scheduling and Automation Engine
- Pre-scheduled personal messages for birthdays, anniversaries, event-triggered
- Triggered Email
- Automated email response to an event such as user subscribe/unsubscribe' product purchase etc.
- Create email cycles with one or more emails sent automatically in specified time intervals
- Multilingual support - right-to-left and left-to right languages
Target and Personalize
- Create dynamic groups by database fields
- Target specific audiences by directly querying your user fields
- Add user fields inside your email content
- Add user fields in the subject line
- Personalize email fields graphics and content areas by user profiles
- Near 100% delivery rates
- Bounce Retry/Processing
- Every mail sent by ActiveTrail includes an un-subscribe message
- All un-subscribes are automatically removed, tracked and reported
- Manage relationships with leading ISPs (AOL/Time-Warner, MSN/Hotmail, Yahoo, Gmail, Local ISPs, etc.)
- Immediate handling of deliverability issues
- Automated checking against 150+ blacklists
- Overall executive reports
- User views (impressions)
- Clicks - no. of visits per link in the campaign
- Hot spots – a detailed map of the areas clicked in your campaign
- Geo mapping – user views mapped geographically
- User browser and operating systems
- Campaign success rating
- Goals (ROI)
- Comparative reports
- Remove/unsubscribe/opt-out requests
- Bounces - all emails not delivered categorized according to bounce type
- Automatic list cleansing
- Download List/Records by Data Field, Filter and List Status
- Web services report export for BI analysis
- Recommendations engine
- Email reports
Integrate your Website, CRM and BI
- Create seamless integration between your website, content management system, CRM or legacy database with ActiveTrail's extensive web-services and APIs.
- Create two-way integrations between ActiveTrail and your organizational data
- Export raw tracking data for business intelligence analysis
