When is the best time to send a newsletter?

Anyone who has ever managed an email campaign has heatedly debated this question in their mind; has conducted geographic and demographic studies; has performed A/B testing; has sent out surveys; and has read countless articles on the subject; all to try and resolve this quandary.

No more! Introducing ActiveTrail’s ‘Predictive Delivery’!

The feature that will send your mailings at the optimal time for each and every contact, automatically!

‘Predictive Delivery’ is a groundbreaking development by ActiveTrail founded on our email system’s Big Data capabilities. ‘Predictive Delivery’ allows you to make a graceful appearance in the inboxes of your target population at exactly the time when they are most likely to open your email campaign.

With a single click of a button, the system’s predictive capabilities allow it to discern the ideal time to send your email campaign, on an individual basis for each contact.  The ‘Predictive Delivery’ feature will help you maximize campaign open rates and to increase earnings, of course.

You will find it under ‘Predictive Delivery’ in the system:

Predictive button

How does ‘Predictive Delivery’ do it?

The moment you press the “Predictive Delivery” button, ActiveTrail begins analyzing the history of email opening times, and, for each recipient, the system selects a distinct time to deliver your campaign to them.  For instance, let’s assume that the system finds that Debbie opened most of the email campaigns you recently sent to her between the hours of 10 and 11 AM, whereas Ron opened his emails sometime between 12 and 1 PM.  After clicking the “Predictive Delivery” button, Debbie would receive campaigns at 10:30 AM and Ron would see them in his inbox at 12:30 in the afternoon.  Campaign emails are sent within 24 hours of initiating the campaign or of the time at which you scheduled the campaign to start.

Timing campaign delivery in such a fashion substantially improves the statistical chances that your emails will be opened and that the results of your campaign will skyrocket.

Of course, all of this is activated only when you decide to click on “Predictive Delivery” on the “Email Summary” screen.

To start the clock, move the cursor from left to right and let the system complete its work.


That’s about it!  Sit back, relax and let Big Data do the work for you.

Gone are the days of having to guesstimate the best time to send a newsletter.

Beginning today, each recipient and their own best time.