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Both GetResponse and ActiveTrail are email marketing and automation services. However, there are significant differences between the two. ActiveTrail, one of the more successful email marketing platforms out there, offers a wide variety of smart and innovative features. These will allow you to create smart email workflows, which are not only automated but can be combined with SMS marketing and integrated into your CRM or e-commerce website. GetResponse contains only part of these features and lacks the critical possibility to reach your audience with SMS messages. This is a significant disadvantage, as SMS messages are a way to communicate with customers directly through their phones and not just their emails. Another essential advantage ActiveTrail has over GetResponse is the use of heatmaps, which provide you with valuable information about your readers and allow you to optimize your campaigns. With this vital tool, you will be able to achieve an automatic, smart and optimal marketing funnel.
In terms of pricing, it’s worth mentioning that ActiveTrail differs from GetResponse on a number of points, like offering completely free first 6 months usage for startups and exclusive savings on the 1-year plan. Perhaps the most critical difference between the two services is that ActiveTrail is the only one to provide you not only with support by Email and Chat but with live phone support. That kind of assistance can prove irreplaceable when you need real-time help under pressure. A full team of professional customer support representatives will be able to assist you at ActiveTrail. Be sure to contact us for more information.