Brevo Alternatives: 6 Top Tools for Better Email Campaigns

Are you a Brevo customer and dissatisfied with the tool? Or are you simply new to email marketing and looking for a platform other than Brevo? Rest assured, there are numerous alternatives—many of which are even better than Brevo.

With better customer service, advanced marketing automation features, and seamless compatibility with other tools, the email marketing software market offers comprehensive solutions tailored to your needs, depending on your industry, budget, and business size.

To help you make an informed decision, we’ve prepared a detailed guide on the best Brevo alternatives in 2025!

Brevo Alternatives

Why Consider Brevo Alternatives?

Brevo (formerly Sendinblue) is a well-known platform in the email marketing and automation space. It offers various features typical of an email marketing tool, such as email and SMS sending, as well as basic automation tools designed for small and medium-sized businesses. However, Brevo does have a few drawbacks that might prompt you to explore other options.

One of the main downsides of Brevo is its customer support, often criticized for being slow and unresponsive. This is a crucial factor for businesses that require quick assistance during high-stakes marketing campaigns or simply need timely answers to general or technical questions. While many competitors now offer live chat support, Brevo unfortunately only provides a basic online form.

Additionally, although Brevo offers marketing automation features, they remain relatively limited as of now. This can be a significant drawback for managing complex email campaigns. On the pricing side, however, Brevo does stand out with a free plan that allows up to 300 emails per day, along with paid plans starting at just €7. If cost is your primary concern, Brevo is certainly a strong contender!

Still, it’s worth exploring the various alternatives to Brevo available in the email marketing software market.

Tool

Sending limit

Contacts

Entry Price - Paid Plan

ActiveTrail

100,000 emails

500

$8/month

Hubspot

2,000 emails

1 000

$15/month

Mailchimp

6,000 emails

500

$20/month

Mailjet

16,000 emails

Illimited

$17/month

Constant Contact

5,000 emails

500

$12/month

The Best Brevo Alternatives

1. ActiveTrail

One of the top alternatives to Brevo is ActiveTrail, a professional tool specializing in email marketing and marketing automation. Suitable for businesses of all sizes, ActiveTrail addresses many of the limitations mentioned earlier.

With its intuitive drag-and-drop interface, ActiveTrail makes it easy to design personalized, highly automated campaigns without requiring technical skills. It also features a new email editor, allowing users to create professional campaigns effortlessly. Additionally, the platform boasts a near-perfect deliverability rate, a critical factor for successful email campaigns.

Here’s an overview of ActiveTrail’s key advantages:

Advanced email editor and marketing automation features
ActiveTrail goes beyond basic email sending, enabling users to create comprehensive and automated customer journeys across multiple channels such as SMS, WhatsApp, mobile push notifications, and even social media platforms. Its new email editor enhances customization, allowing businesses to stand out in a competitive landscape—all in an intuitive drag-and-drop environment requiring no technical expertise. For tech-savvy users, the platform also offers a RESTful API.

Highly responsive support
ActiveTrail’s customer service stands out for its accessibility and efficiency. Unlike other platforms that rely on ticket systems or chatbots, ActiveTrail offers support via phone, email, and live chat.

Pricing

ActiveTrail offers a free 30-day trial to test all platform features. Its pricing is highly competitive, starting at €8 per month for 500 contacts with unlimited email sending. Plans are scalable based on the number of contacts and desired features.

Conclusion

ActiveTrail is a robust alternative to Brevo, particularly for businesses seeking multichannel solutions and advanced marketing automation. With its powerful email editor, attractive pricing, and responsive customer support, ActiveTrail is an ideal choice for businesses looking to optimize their marketing campaigns while benefiting from personalized guidance.

Activetrail.com

2. HubSpot

If you’ve heard of Brevo, you’ve probably also come across HubSpot, a more comprehensive alternative that targets a broader market segment. As its name suggests, HubSpot serves as a true “hub” for centralizing all your company’s marketing operations, extending far beyond email marketing.

The platform offers a complete suite of marketing tools, including email marketing, social media management, and sales automation. One of its standout features is its integrated CRM, which is entirely free and seamlessly connects with other HubSpot tools. Additionally, HubSpot is renowned for its robust analytics and reporting capabilities, allowing users to track campaign performance in real time with detailed reports on engagement, conversions, and return on investment (ROI).

Beyond email marketing and automation, HubSpot provides tools for managing advertisements, website content (via a CMS), social media, and SEO. Like ActiveTrail, HubSpot Academy offers a highly advanced learning center with educational content and modules to enhance marketing skills and stay updated on the latest industry trends.

That said, HubSpot does come with a few drawbacks:

Drawbacks of HubSpot

  • High costs: While HubSpot offers a free plan with basic features, the costs rise significantly for access to its advanced marketing automation and CRM tools. This makes it more suitable for larger businesses with substantial operations and extensive email marketing and automation needs.
  • Complexity: With its wide range of features, HubSpot can be challenging for small businesses or those without dedicated marketing teams. Setting up workflows and customizing the platform may require time and technical expertise.

Pricing

The basic plan starts at €20 per month for up to 1,000 contacts. However, adding features such as Marketing Automation or Lead Scoring can increase the total cost to as much as €3,300 per month for 10,000 contacts.

Conclusion

HubSpot is a powerful platform that centralizes email marketing, CRM, and marketing automation into a single tool. However, its high cost and complexity can be barriers for small businesses or those with limited resources. It’s an excellent choice for growing companies looking to invest in an all-in-one ecosystem. However, for businesses with simpler needs or tighter budgets, alternatives like ActiveTrail may offer a better value proposition.

hubspot

3. Mailchimp

Mailchimp is undoubtedly one of the earliest email marketing platforms on the market, founded in 2001 in the United States!

As a pioneer and initial leader in the industry before the digital and content personalization boom, Mailchimp quickly faced rising competition. It remains highly appreciated for its simplicity and ease of use, particularly for beginners in email marketing. Mailchimp allows users to create straightforward marketing campaigns quickly and intuitively. Additionally, it offers a vast library of customizable email templates, enabling users to design professional messages with minimal effort.

Mailchimp also includes basic marketing automation features, allowing users to set up automated email sequences based on subscriber actions, such as welcome emails, cart abandonment reminders, or birthday greetings.

However, Mailchimp’s limitations become apparent for growing businesses or those with more complex marketing automation needs. Its automation workflows are not as sophisticated as those offered by platforms like ActiveTrail or HubSpot. Companies requiring advanced automation, such as multichannel scenarios or in-depth segmentation, may find Mailchimp too restrictive and simplistic.

Pricing

Mailchimp offers a free plan for up to 500 contacts and 1,000 email sends per month. Businesses with greater needs must subscribe to one of its paid plans:

  • Essentials Plan: Starts at €13 per month for 500 contacts and includes additional features like A/B testing and access to more templates.
  • Standard Plan: Starts at €20 per month and includes advanced automation and detailed reporting.
  • Premium Plan: Starts at €350 per month, designed for large enterprises with features like advanced analytics and enhanced CRM integrations.

Conclusion

Mailchimp is an appealing and relevant solution for small businesses or those just starting out in email marketing. Its intuitive interface and free plan make it an accessible platform. However, it shows its limitations for growing businesses or those with complex marketing automation needs.

mailchimp

5. Mailjet

Mailjet is another compelling alternative to Brevo, particularly renowned for its API integrations and collaborative features.

Mailjet is often chosen for its advanced API integration options, making it ideal for developers who want to integrate marketing campaigns into existing systems. For technical users, the real-time collaboration feature within the email editor is highly valued, as it allows team members to synchronize their work seamlessly, especially on large-scale projects (similar to how Google Docs works).

Additionally, Mailjet provides a dedicated IP address for its users, allowing full control over sender reputation—a critical aspect for sensitive campaigns. For example, when a subscriber opts out, the tool automatically removes them from your list, helping to prevent being flagged as an unwanted sender.

Drawbacks

While Mailjet is a strong option for transactional emails, it lacks some of the advanced marketing automation features offered by other competitors. Its focus on API integrations and collaboration (despite the drag-and-drop editor) may make it better suited for technical profiles. Lastly, customer support is relatively limited and unresponsive, with no support available for the free plan.

Pricing

Mailjet offers a free plan allowing up to 6,000 emails per month, with a daily limit of 200 emails. Paid plans start at €14 per month for 15,000 emails, with pricing increasing based on volume and additional features. The highest-tier plan, at €385 per month, includes access to advanced options such as marketing automation, A/B testing, segmentation, and real-time collaboration.

Conclusion

Mailjet is a relevant alternative to Brevo, particularly for transactional email campaigns. It is especially suitable for technical users looking to leverage the platform’s API as the core of their email marketing strategy.

mailjet

6. Constant Contact

The final alternative to Brevo is Constant Contact, a well-established email marketing solution originally founded in 1995 and acquired in 2015. This platform is particularly appreciated for its ease of use and intuitive interface. It’s a popular choice for small businesses or those new to email marketing, thanks to its straightforward campaign creation process. Constant Contact provides a wide range of customizable email templates, allowing users to quickly design visually appealing campaigns without requiring technical expertise.

The platform also offers tools to clean data and refine audience targeting.

With a high deliverability rate, Constant Contact stands out for its extensive library of mobile-friendly, visually attractive email templates. Additionally, the solution offers a free trial and discounts for non-profit organizations!

Drawbacks

Despite its simplicity, Constant Contact falls short for businesses requiring advanced marketing automation features. Compared to the other solutions mentioned, its automation options are relatively basic, making multichannel and automated campaign management more challenging.

Pricing

Constant Contact offers three main plans: Lite, Standard, and Premium, ranging from €12 to €75 per month, depending on the size of your contact list.

Conclusion

Constant Contact is a user-friendly email marketing solution, ideal for small businesses or non-profits looking for a simple tool with responsive customer support. However, it lacks more advanced features needed for complex email marketing strategies.

You can also read Constant Contact VS ActiveCampaign VS ActiveTrail

constant contact

Final Thoughts on Brevo Alternatives

As you’ve seen, while Brevo is a popular choice, there are numerous other solutions on the market that are just as relevant—if not more comprehensive.

ActiveTrail stands out with its multichannel marketing automation, new email editor, and responsive support. Meanwhile, other options like HubSpot, Mailchimp, and Sarbacane each offer their own unique advantages, though often at higher costs or with functional limitations. Ultimately, the best platform for you will depend on your marketing goals and budget.

For further insights, check out our article on the Best Email Marketing Tools for 2025.