The digital revolution and its subsequent transformation are in full-force and all-encompassing. New and exciting digital innovations are being conceived, developed, and taken to market faster than ever before, benefiting businesses of all sizes and in all sectors. That said, with the pace of innovation soaring at breakneck speed, businesses must constantly keep their eyes and ears open as they consistently hunt for opportunities to reach new customers and website visitors and leave a lasting impression that drives them to convert.

If you are a small business that is comparatively new to the market, it is high time that you start building your online presence. This is clear. But how you can do so most efficiently and effectively – less so.

Building an online presence is never a five-finger or one-person job. You need to leverage a magical tool called ‘marketing’ to not only build an online presence but to enable you to engage in countless other benefits as well. Nevertheless, as a small business trying to invest in marketing, every penny spent must be correctly invested in the proper marketing channels and campaigns. Precise investing will ensure your dollars will turn into hollars (namely, engagement that drives lead generation, conversion, and retention). Moreover, these benefits should be achieved all at once, as you don’t have the luxury to run several marketing campaigns simultaneously.

For startups and small businesses, email marketing is your ticket to ride. According to MarketingSherpa, 91% of US adults love receiving promotional emails from companies with which they do business. Additionally, McKinsey proved that emails are 40 times more effective than Facebook and Twitter combined when it comes to finding new customers for your business.

In such a scenario, marketing automation software proves to be efficient in helping brands reach out to their customers, build their reputation, and expand their customer base. Most importantly, managing email campaigns is a piece of cake, even for absolute beginners.

The benefits of email marketing services for small businesses and startups abound; all you need to do is adopt a few best practices. Though we can’t state them all, here are the top 10 benefits that every small business or startup looking to leverage email marketing should know. Let’s dive straight in.

Here Are the Top 10 Benefits of Email Marketing for Small Businesses

Easy To Use, Track, and Measure

Among the multitude of online marketing strategies, email marketing appears to be the simplest and easy-to-master tactic. Running an email marketing campaign is, in fact, an effortless job, once you find the right email marketing software.

Furthermore, if you have the wits to carry out an email marketing campaign extraordinarily, your receivers will indeed be delighted to see what you have to offer. With small business email marketing services, you also get the opportunity to analyze your email’s performance which helps in identifying whether your campaigns are successful or not.

Email marketing solutions for small businesses thus happens to offer a win-win situation for both your business and your target customers.

Emails Are As Versatile As They Could Be

When it comes to marketing, emails are quite versatile. Not only can you include images, texts, and into your emails, but you could also include links to relevant content and attachments as well.

For instance, if you are running a small business email marketing campaign to promote some content assets such as how-to-videos, you could either embed your video or share a link into your email message.

One of the best advantages of email marketing for small business is the ability to send out personalized emails. Email campaigns can be very personalized granted you collect the correct data like first names, gender, location, and interest.

Email Marketing Automation For Frequent Communication

Email marketing automation simply means the integration of software into your marketing campaign, in order to send targeted emails at specific times. To put it simply, email marketing automation is all about reaching out to your clients at the right time with the right message.

According to emailmonday, an average of 51% of businesses use marketing automation; whereas more than 58% of B2B companies planning to adopt the technology in near future.

Email marketing automation for small businesses is especially considered great as they make transactions personal, boost revenue, and keeps lead engaged with drip emails.

A Higher ROI Makes Email Marketing for Small Businesses More Significant

The higher the ROI better the marketing method. Obviously, email marketing holds the highest ROI among all other options. When it comes to revenue generation, more than half (59%) of B2B marketers say email is the most efficient channel.

When ROI is concerned, it is always better to work and turn your email strategy into a broader content strategy for better results. Email marketing has a return on investment of around a massive 4300%.

Small business can especially take advantage of optimizing their email strategy as it is both inexpensive and holds an immense ROI. In case you don’t have time to do it yourself, there are always people with a heart of gold out there to lend a helping hand.

A Combination Of Email Marketing And CRM

Being a small business, it is important that you built a solid structure to drive away chaos. A stable exchange of information is always crucial between the various departments and team members in order to put every employee’s expertise into action.

The combination of CRM and email marketing is similar to that of integrating sales with the marketing department. The clear benefits of this combination include improved sales visibility, unified contact list, and actionable triggers. Actionable triggers further help build customer loyalty by sending birthday cards, and holiday wishes using customer data stored in the CRM.

A/B Testing To Improve Open And Click-Through Rates

Small businesses often struggle with getting their emails to be read by potential clients.  A/B testing in email marketing is a tactic that aids you in coming up with content that makes your receiver want to click.

A/B testing means sending two versions of the same email to see which version receives more opens and clicks. The analytics received helps you in determining what tiny tweaks can help boost the number of people who open and clicks a link in your email.

Expanding Your Network

Small businesses don’t want to remain a small business forever. In order to evolve and transform into a well-established business requires a stable network of a loyal audience. Thanks to email marketing for small business strategies, expanding your network isn’t hard anymore.

You could now gather email addresses by placing an opt-in box on your website. Visitors give you permission to send newsletters and promotional emails to them by simply entering their name and email.

As a matter of fact, QuickSprout states that email subscribers are 3x more active in sharing content on social media platforms.

Start Finding New Streams Of Income

Every penny earned matters to small businesses, and when I say you could earn some using email marketing, would you believe me?

If you have already gathered enough email addresses and built your network of audiences, then it is time you start earning some money.  Use your email newsletters to make referrals about products, services, or programs that you have tried and found useful. With that, Any sales made from your referrals can help you bag commissions.

Let Your Business’s Credibility Soar Heights

No matter what type of digital marketing you are using, credibility is of the essence, especially when it comes to small businesses. Consistent email marketing is the key to lead generation. Emails that are full of value, on-topic, and relevant mints more income, and aid your brand in building trust among the target audiences.

When your customers trust your brand, they are more likely to promote and buy your products and services.

Stronger Customer Relationships For Better Sales

Customers always love to stay aware of the latest happenings in your small business. More importantly, they love to know that you constantly have them in mind.

While it’s nearly impossible to personally reach out to all your clients by phone, and mail outs being extremely costly, email is the best method to quickly reach your customers with an update. The latest event, the new product launch, your youngest employee’s birthday, all make great topics for newsletters.

Nearly everyone around the globe checks their email before getting out or going to bed. Email marketing for small business helps you be the first thing your customers think about when rolling in and out of bed.

In conclusion, email marketing definitely offers numerous benefits to small businesses. Even though social media landscapes keep evolving, small business email marketing’s importance will keep on growing. To put it short, the benefits of email marketing campaigns comes down to the fact that it is exceptionally cost-effective while working extremely efficient.

If you’re ready to break the glass ceiling, email marketing is your golden ticket. Seize the moment, every moment, with email marketing software for startups and small businesses today!