ActiveTrail Blog
Marketing Insights
& Best Practices
Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.
STKI’s annual 2026 market research places ActiveTrail in Tier 1 of the Marketing Automation Software category in Israel. ActiveTrail also
The post-purchase phase is not the end of the sale. It is the beginning of profitability. This article is not
Sending marketing emails to customers in France? The way you measure opens, clicks and engagement may have changed even if
Automation always sounds tempting and promises efficiency. Set up your workflows once, and emails automatically welcome new subscribers, nudge customers
A marketing manager notices a steady increase in open and click-through rates. Reports look positive, an A/B test shows a
Advertising costs are rising, click prices are climbing, and the battle to capture customers’ attention is fiercer every day. Consumers
The ActiveTrail Pixel is not a passive measurement tool or a standalone tracking mechanism. It bridges what happens on your
What does SMTP mean? Literally, it translates as a simple protocol for sending emails. In reality, it is the protocol
Klaviyo has become a go‑to solution for e‑commerce email marketing and automation. Yet high costs, rising complexity, and certain feature
Data-driven marketing means unifying site, store, POS, and CRM data into one profile, then triggering automated journeys across email, SMS,
Ready to become an Ecommerce SEO expert and boost your site’s visibility? Here are our top 6 tips and tricks
Several SMS marketing platforms are available, each offering unique features such as advanced automation, segmentation, flexible pricing, and high-quality customer
