Why Email is the King of Digital Marketing

Why email is the king of digital marketing

There is no denying that despite the emergence of other digital strategies, email stays supreme. More businesses are looking for the best email marketing platform to implement their strategies with a strong belief in the power of email.

In fact, 54% of emails sent by businesses are marketing messages, and it is projected that email use will top 3 billion users by 2020.

What keeps email unprecedented? It takes more than just a sentence to explain everything, so we took the time to break it down for you.

Email produces high ROI.

Email would not be widely used if it does not benefit businesses in incredible ways. Three out of four companies agree that email can bring “excellent” to “good” ROI. This is consistent with another finding that 60% of marketers email marketing produces positive ROI.

It seems that these companies and marketers were right because a separate study noted that email has an ROI of 4,300%. In a nutshell, email gives more bang for your buck!

Marketers have control using an email marketing platform.

Unlike other digital marketing channels, email affords marketers control over many things such as their own database. Just imagine what will happen to your followers once Facebook or Twitter decide to shut down. All of them will be gone. But with email, your database becomes your property.

Customization is another form of control marketers enjoy with email. Several email marketing platforms today allow businesses to customize, alter, or personalize their email content and strategies to tailor fit to their audience.

Consumers prefer emails.

Email is still a preferred channel not only by businesses but also by consumers. Statista noted that 86% of consumers would like to receive promotional emails from companies they do business with at least once a month, and 15% would like to get them daily.

There is no surprise to this because email is one of the few digital channels that give consumers enough control. It is permission-based. They can choose when to open a message or sort them by categories. Email marketing also offers consumers the freedom to unsubscribe to stop receiving regular e-newsletters.

Email adjusts well to trends and technology.

Years back, emails can only be opened and read on computers or laptops. But, the smartphone revolution has changed the rules of the game. Now, push notifications and access to email via mobile phones are possible.

Statistics show that 48% of emails are opened on mobile devices, and 25% of emails are opened on iPhones. This only proves that no matter how drastically the digital landscape changes, email finds a way to exist and bring the best results to businesses.

Email is a professional communication tool.

A lot of messaging apps have been launched such as Skype, Slack or even Facebook Messenger. But no matter what kind of business you are in, email is still the most appropriate business communication tool due to its innate sense of professionalism. In fact, 86% of professionals prefer to use email when communicating for business purposes.

Also, emails let marketers educate their website visitors, understand their audience, and build strong relationships with their customers.

Email is showing no signs of becoming obsolete nor slowing down. Trends come and go, and new digital technologies will emerge, but email will stay on top of the game because of these undeniable reasons.

If you haven’t been or have stopped using email marketing for business, then you are missing out huge opportunities to improve your performance and grow. Invest in the king of all digital channels and strategies. Invest in email marketing.

Read more:

Send Email Campaigns the Right Way and Avoid Becoming a Spammer

3 Reasons Why People Aren’t Opening Your Emails and How You Can Fix This

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