Wix Emailing: How to Boost Your Online Store with Email Marketing

Why Email Marketing is Essential for a Wix Store

Email marketing is one of the most effective channels for turning visitors into buyers and building customer loyalty. It delivers an exceptional return on investment, far exceeding that of social media or paid advertising.

For every euro invested in email marketing, the average return is €36, making it an essential tool for any e-commerce business. Unlike social media posts, which can be easily overlooked, emails land directly in a customer’s inbox, enabling a more personal and effective communication channel.

Email marketing is also a powerful tool for customer retention. Studies show that 80% of consumers prefer to receive promotions via email rather than other channels. By implementing strategic email campaigns, you can encourage customers to return to your Wix store regularly.

Additionally, automation saves time and optimizes results. With a specialized platform like ActiveTrail, you can set up automated campaigns based on customer behavior, such as abandoned cart reminders, post-purchase emails, or personalized offers.

Email Marketing Features in Wix

Wix offers a built-in tool called Wix Email Marketing (formerly ShoutOut), which provides basic functionalities. You can create and send email campaigns directly from the Wix interface, automate transactional emails like order confirmations, and track performance with simplified analytics.

However, these features are limited for e-commerce businesses looking for advanced personalization, automation, and optimization. The lack of advanced segmentation, A/B testing, and sophisticated marketing automation scenarios can hinder an online store’s growth.

To overcome these limitations, outsourcing email marketing to a specialized platform like ActiveTrail is often the better choice. ActiveTrail integrates directly with Wix, synchronizing contacts and purchase data automatically while offering advanced features to maximize results.

How to Create an Effective Email Campaign on Wix

Build a High-Quality Contact List

The first step to successful email marketing is creating a relevant contact base. Instead of purchasing low-engagement email lists, it’s best to collect addresses naturally through your Wix site.

You can add prominent sign-up forms to your store, especially on the homepage and checkout page. Pop-ups are also effective in encouraging visitors to subscribe—especially when offering an incentive such as a welcome discount code or a free eBook.

Another strategy is to organize contests or offer downloadable content in exchange for sign-ups. These methods help capture high-quality leads and grow your email list organically.

Segment Your Audience for Targeted Emails

One of email marketing’s biggest advantages is the ability to send highly targeted messages based on customer behavior and preferences. Effective segmentation helps tailor campaigns and boost engagement.

For example, you can differentiate between new subscribers and returning customers and send them personalized offers. A shopper who abandoned their cart can receive a follow-up email with a special incentive, while a loyal customer can benefit from an exclusive rewards program.

ActiveTrail enhances segmentation with advanced data analysis and seamless synchronization with your Wix store. You can create dynamic groups based on recent purchases, site interactions, and past campaign engagement.

Create Engaging and Visually Appealing Emails

To grab your recipients’ attention, your emails should be both visually appealing and well-structured. A compelling subject line increases open rates, while a responsive design ensures readability on all devices.

Wix Email Marketing offers customizable templates, but a platform like ActiveTrail provides even greater flexibility for creating unique and engaging designs. Additionally, A/B testing allows you to experiment with different subject lines and layouts to see what resonates best with your audience.

Your call-to-action (CTA) should be clear and stand out. Whether encouraging a purchase, downloading a guide, or signing up for an event, the CTA button should be prominent and compelling.

Automate Your Campaigns to Maximize Sales

Automation is a game-changer for e-commerce businesses. Instead of manually sending each email, you can set up smart workflows that trigger based on customer behavior.

A welcome email can be sent automatically after a new subscription, followed by a product discovery email a few days later. Abandoned cart reminders are also highly effective in recovering lost sales. You can schedule a series of three reminders, possibly including a special offer to encourage checkout completion.

Post-purchase emails present another engagement opportunity. Sending a thank-you message with product recommendations increases the chances of repeat purchases.

With Wix-ActiveTrail integration, all these automations can be set up in just a few clicks, without requiring technical skills.

Wix Email Marketing vs. a Specialized Solution: Which One to Choose?

While Wix Email Marketing is suitable for basic email management, it quickly becomes limited for stores looking to stand out. A platform like ActiveTrail offers better email deliverability, advanced segmentation, precise A/B testing, and more sophisticated automation. Plus, its direct integration with Wix simplifies contact imports and performance tracking.

Conclusion: Boost Your Sales with Wix Email Marketing

Email marketing is a powerful tool for growing your Wix online store. By implementing well-structured and automated campaigns, you can turn visitors into loyal customers and maximize sales.

To take your email marketing to the next level, try ActiveTrail—fully integrated with Wix and packed with advanced features to optimize your campaigns. Plus, you can test it for free for 30 days!