ActiveTrail Blog
Marketing Insights
& Best Practices
Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.
The journey from acquiring cold leads through PPC or SEO to guiding them toward purchase readiness is intricate and demands
Understanding Birthday Emails Birthday emails are personalized messages sent to clients on their birthdays. These emails often include birthday greetings,
According to Google, email verification will help Gmail users and security systems identify and stop spam
It's time that NGO's and non-profits realize that they have a powerful marketing tool that can help fundraising
80% of businesses have seen an increase in the number of leads, and 77% have increased sales – so why
A new directive from the Israel Ministry of Communications will prevent the distribution of spam messages
45% of subscribers on any mailing list will increase their engagement Thanks to this email
How should you choose the most appropriate influencer, and adapt their messages in the most authentic way to fit your
Data collection and analysis are critical to the success of any modern business. However, with the ever-increasing number of digital
Plenty of organizations invest millions in collecting data from every possible information channel, but many of them don't properly invest
Before you think about how to say something – you should know what to say. 5 steps to fully automate
Popups can badger users, but you can use them if you do it wisely