No marketing campaign is complete without a landing page to go along with it. One of the first steps in creating a new campaign is using a landing page creator that will satisfy your campaign’s target goals.
ActiveTrail’s landing page built with ActivetTrail landing pages builder
Promises must be kept – especially marketing promises
Readers reach your landing page because they were invited there. Whether it was from a promotional banner, a social network or by online marketing platforms, if they clicked your link they must have found some interest in your company or product.
Make sure your landing page manages to live up to all promises made. It may sound easy but you’d be surprised to know how many landing pages end up supplying irrelevant information.
How to design high converting landing pages
Landing page builders are great tools for any marketer. Using ActiveTrail’s predesigned drag & drop landing page templates you can create your own landing page without any graphical, statistical or html background. All you have to do is supply the content, pick colors and images and position all the different elements on your page.
Here’s an example of a predesigned template in ActiveTrail’s landing page builder:
Landing page template by ActiveTrail
Key points that will assist you in designing your landing page:
If you added a link labeled “Purchase”, don’t lead your customers to a photo gallery or a product page. Take them exactly where they wanted to go, if they’re satisfied, they’ll find their way to your website.
Don’t hold anything back. Once the customer lands in your landing page, you have just one shot to make an impression. Provide the product’s full specifications, a link to a relevant article or a coupon.
Design is always important
Don’t smother your customers with content, text or images. Landing pages should be clear and to the point. The first five seconds are what it takes for your clients to get an impression and decide if they are interested in your product.
Landing page conversion tip: Tempt your readers to take action
A landing page is useless if it doesn’t include a call to action. It should contain content and information, but everything should eventually lead your readers to take some sort of action: fill in a sign up form, purchase a product, download a file, etc.
Design: the call to action button should be prominent, but not too prominent. Use colors that relate to your call to action. For example: use relaxing colors if you’re marketing spa vouchers.
Text: make sure the Call to Action is clear, that your costumers know exactly what is going to happen once they click. Don’t use slang or cynical comments that may confuse your clients. You can either keep it simple, using buttons like: “Purchase” or “Click here to subscribe”, or you can write something more alluring, like “Click here to start enjoying our ..”, “Purchase the dress you always dreamed of” and so on.
Clickable: make sure your call to action button looks clickable, like a button. Otherwise your customers may miss it altogether.
Don’t want to work too hard? That’s okay, ActiveTrail’s landing page creator offers a wide variety of predesigned call to action buttons.
In calling your customers to action, as necessary as that may be, there’s one big disadvantage: once your clients have to make a decision, they sometimes get cold feet and the opposite happens – not only do they not purchase your product, but they also leave your website.
How to reduce ‘cold feet’ among your readers
1. No distractions: a landing page should be based on one simple marketing idea (purchase, coupon, subscription). Don’t use your page to advertise your social network pages and don’t overwhelm your readers with too many images and colors – that will only get them thinking about their personal Facebook.
2. Make an impression: provide information that will make your customers feel safe. Incorporate the logos of the well-known companies, clients and credit card companies that you work with.
3. Back up all your promises: add high-resolution images of the products you’re selling. Make sure your customers can get a good look at what they’re buying and enlarge the image if necessary. Consider even adding a video to get your message across.
When done right, a landing page can be a great marketing tool.
It’s very effective in bringing traffic to your website, increasing sales and creating leads. It also helps establish trust with your clients.
To further understand the importance of landing pages, let’s use a sports analogy, specifically, basketball. If your customers are the ball, the landing page is the court. The court serves as a pathway to the final objective – the basket, just as the landing page directs your clients towards your final objective – whatever your call to action may be.
Use ActiveTrail’s landing page builder to get your readers to subscribe to a newsletter, fill in a sign up form, purchase a product, and much more.
To start building your high-converting landing page, register now for free!
Created a good looking landing page? a thank you page and a conversion code can lower your advertising costs!