ActiveTrail email newsletter services
In this competitive global Internet market, we need to reach out and have a conversation with our recipients. Our prospects and clients may never meet us, so creating a virtual persona with a personal voice in our business e-mail newsletter campaigns becomes an absolute need. With the bombardment of e-mail campaigns and advertisements hitting our audience daily, we need to keep ourselves in the forefront of their minds. Finding just the right newsletter services will help us get there.
Some of the benefits of email newsletter services
1. Strengthens your customer relations
2. Cost-effective – eliminates print and postage costs
3. Drives more traffic to your website
4. Keeps an active and open line of communication with your audience
5. Measurability of campaign to campaign
6. Presents you as an industry expert
7. Professionally designed HTML E-Newsletter make you stand out
When providing our clients and prospects with valuable information, that valuable information must be presented with professionalism and style. We cannot afford to miss any opportunities afforded us when sending out our business e-mail newsletter campaigns. We need email newsletter services that provide us with all the state of the art technology and support, if we are to remain competitive. For if we don’t, we know that our competitors will. So how do you know what e-newsletter services you need?
Newsletter services should provide the following options
Any provider offering e-mail newsletter services software should present a software that is straightforward, easy to understand and simple to implement. Spend your time where it is needed and most valuable – on strategy, demographics, and content.
You can personalize all your messages with the name, address, and e-mail of each recipient.
Customized newsletter template designs
No time to design? Unless you plan to hire a graphic designer, using professionally designed HTML newsletter templates save time and money. Your email newsletter services should provide you with a wide variety of templates consisting of editable styles, colors, and designs. They should be easy to customize, replacing logos, fonts, and graphics, without any prior coding knowledge.
Newsletter templates are created in compliance with the Can Spam laws, providing pre-optimized graphics, ensuring a “non-spam” environment.
Accurate and precise campaign measurability
Designing a beautiful newsletter, containing dynamic content, targeted to the right audience is just the beginning. You need to know what happens after you click “send”. Your e-newsletter services should provide accurate, dependable e-mail tracking, providing reports that are easy to understand. With accurate tracking analytics, you will know who read, who clicked, and who forwarded your e-mail to their friends and colleagues. You will also know what e-mail addresses bounced, as well as, who opted in and out. This is how you build solid demographical and behavioral profiles from campaign to campaign.
E-mail list management
The foundation of any targeted newsletter campaigns are your recipients. Building an accurate and targeted demographical address list is essential when wanting to see successful campaign results. Your e-mail newsletter services need to provide the following basic options, when building and maintaining your e-mail lists:
- Automated e-mail list subscribe and removal functions
- Customized reply forwarding capability
- Bounce processing and separate handling of permanent versus temporary bounces
- E-mail list import and export functions, including upload/download of spreadsheet-compatible tab-separated or comma-separated files
- Message archive function
Professional online survey templates
Using online surveys is one of the best ways to collect important information from your clients and prospects. By using the collected information, you learn what your recipients want and what they don’t want. Every piece of personal data collected helps build a strong and solid demographic and behavioral profile. Creating customer satisfaction is the fastest and surest way to improve, strengthen, and grow your bottom line.
The time of delivery of any e-mail newsletter campaign should always be up to you. Events such as birthdays, anniversaries, holidays and special events can be triggers for customized and personalized e-mail campaign messages and holidays specials, at any time of any day.
Autoresponders can help drive sales and increase your Internet presence. It is your 24/7 personal assistant; never getting tired, or asking for a raise! They contain your targeted message – activated by a specific action. Whether responding to a first time purchase or an opt-in on your e-mail newsletter, all newsletter services need to provide you with this vital tool.
Every product and service needs a professional support team to stand behind its claims. Technical documentation, clearly written and easy to understand, should be available, covering all problems, with their appropriate solutions. If you need to contact the company, e-mail or live chat should be readily available.
ActiveTrail is a market leader when providing our clients with high deliverability email marketing. With our advanced reporting and analytics, our email marketing solutions enables user-friendly creation of all email business communications, resulting in a higher ROI.