Bulk Email

In the early 1970s, Ray Tomlinson sent his first test email — to himself. The message, a one-liner, said something like QWERTYUIOP. How original!

Today, savvy businesses use email to reach their customers. While most of us can come up with something a bit more creative than the first six letters on the computer keyboard, we can’t forget the roots of our electronic communications.

Are you looking to send out an extensive number of emails? If so, then you’ll want to consider a bulk email system.

This post explores bulk email and what it entails – its definition and examples of how you might use it in your business!

What Is Bulk Email?

Bulk email is mass emails sent to recipients in bulk. Businesses use this type of email primarily for marketing purposes, but they also use it to communicate with their employees.

Here are a few examples of how businesses use this effective communication system to get their message out to customers:

• New product announcements
• Existing product updates
• Special offers
• Upcoming events sponsored by the company
• Monthly newsletters

Bulk email ensures you reach as many people as possible using one message. And you don’t need to spend a massive number of person-hours or drain your marketing budget.

Tip: Bulk email is synonymous with the term email blast.

How Does It Work?

After you’ve put together your message, how do you best get it across to your customers? A robust bulk messaging application!

Bulk email software allows you to send messages from your bulk email account. You log in and choose which notifications you want to send through the bulk email system.

The software automatically sends your bulk email at scheduled times. Bulk email software also provides reports on your open rates.  

Benefits of Using Bulk Email Software

Using bulk email software offers multiple benefits to both your company and the clients you serve, including:

• Personalized emails tailored to your target audience
• Reduced time and effort spent on composing individual emails
• Precise and complete sales tracking
• Improvement in sender delivery rates

When your bulk email system works effectively, your customers get your message, and your business enjoys a positive ROI.

Bulk Email Best Practices

While it’s an excellent marketing strategy, you’ll need a good understanding of bulk email best practices. Ignoring best practices could put your client relationships and your business reputation at risk.

Without further ado, here are some essential best practices to follow when putting together bulk email campaigns:

• Send high-quality information
• Write in a professional tone
• Only include messaging meant for existing customers
• Avoid using bulk messaging too frequently
• No spam allowed — you risk violating the CAN-SPAM Act. 

Finally, never use bulk email for distributing personal information to your bulk email list. It’s not only unprofessional, but it may also make your customers feel like you’re spamming them. See above.

ActiveTrail Helps You Experience Bulk Email at Its Best

Bulk email is an invaluable tool for any business, but it can be challenging to know where to start. ActiveTrail makes the process easy.

We offer a variety of templates and tools to help you create personalized emails without ever needing to touch code. If you need more information on how bulk email works and guidance best practices, we’ve got your back!

 Are you looking to reap the benefits of bulk email marketing? Start your free trial today and see how we can help.