Email Automation

Did you know that more than 300 billion emails are sent and received every day? That’s far more than the measly 7 billion people on the planet, but that’s not to say that every email can’t be important.

While a lot of emails are discarded as spam, some can be important, especially when it comes to the success of your business. This is how email automation comes into play. 

Email marketing is nothing new, so what’s email automation and how is it unique? If you want to know how to market your brand to innumerable people in an efficient way, then you need to learn how email automation works. Luckily, if you keep reading, you can learn all about it below. 

What Is Email Automation?

If you’ve ever had to send business emails, you know how exhausting it can be. It’s an endless struggle through a repetitive task with not much reward at the end. All this work knowing that these emails will most likely be deleted without a second thought. 

Email automation is your solution. You might think that the automation of email marketing will cause these emails to be less personal and less efficient, but this is quite far from the truth. Email automation is the perfect tool for sending targeted emails at ideal times. 

This works because email automation marketing can take into account many pieces of information in order to produce great emails. This information includes product preferences and sales history of certain groups of people. By knowing this information, emails can be crafted to match just what someone is looking for. 

The majority of people love to find emails that are personalized for them. This, of course, is beneficial to your brand because these emails are less likely to be deleted as soon as a potential customer sees them. This is common sense. 

Who doesn’t want to check out an email that matches their interests?

Boost Your Customer Retention Rate

A big problem that many brands have is not getting customers but keeping customers. This is known as the customer retention rate and a low rate can be a struggle. While getting new customers is always nice, having customers that repeatedly come back for more is the ideal scenario. 

One reason that customers don’t come back to a brand is that they forgot about it. Email automation marketing is a great solution to this. But why?

Your emails can be automated to be sent out to a customer after a certain amount of time. For example, if a customer hasn’t made a purchase in a long time, you could have a personalized email sent out to remind the customer about your brand. 

When done well and without looking like spam, these emails can boost your customer retention rate. 

Increased Revenue

In addition to boosting your customer retention rate, you’ll likely find that your brand revenue will increase with email automation. This is the obvious conclusion to any great marketing campaign. 

Since customers are more likely to interact with your personalized emails, they will be more likely to make purchases as well. For example, if a customer has been searching to buy a set of silverware and they receive an email that markets silverware towards them, it may be the nudge they need to make the purchase. 

Automated emails could also market items that a customer has not specifically searched for. Instead, an email could suggest recommended items based on a customer’s previous purchases. While it may not be exactly what the customer is looking for, it still falls within their interests and may still inspire them to buy other items.

Different Types of Email Automation

Luckily, there is no one type of automated email which means you can reach a much wider audience. The types of emails that we will discuss include post-purchase emails, welcome/sign-up emails, and holiday or celebration emails.

Post-Purchase Emails

Just because the customer has bought something from you doesn’t mean the game is over. In fact, it’s only just begun.

After a customer buys something, it’s always a great idea to send them an email containing a coupon or discount for their next purchase with you. This discount will help the customer keep your brand in mind, and it’s an extra nudge to get them to buy from you again. 

However, your post-purchase emails have even more potential. These emails are often a great opportunity to give your customer more information about the item they bought. This information can include tips on how to use the item, especially if it is a complicated product like an electronic device. 

Welcome or Sign-up Emails

Welcome emails for customers have very high click rates and it would be a shame not to take advantage. The only challenge is making sure your welcome email is the best it can be. 

This is because a welcome email is the customer’s first direct contact with your brand. By making a great first impression with your welcome email, you’ll have a much better chance at getting the customer to buy something. 

Holiday or Celebration Emails

Everyone loves getting personalized emails around the holidays, and especially emails that remember birthdays. These scheduled emails are great for reminding your customers of your brand and even offering a discount or two. 

This type of email will make your customers feel valued. When customers feel valued, this often leads to them giving your brand more business more often.

Now you know what email automation is, its benefits for you and your customers, and its email types. Email automation is the perfect solution if you’re tired of typing out emails yourself. 

If you’re looking to save time and boost your sales, why not start automating your email now? To learn more, explore more of our website.