Did you know that 20% of commercial email campaigns fail to reach their recipients’ inboxes? Rather than charming their audience, these messages are landing in customer spam folders or are blocked completely.
Email deliverability is the rate at which your emails are reaching inboxes. Without a high deliverability rate, you risk decreasing your ROI. This return could be measured by audience engagement, customer registration, or previous sales.
If you haven’t considered whether or not your emails are making it to their final destination, you should. If you run an email marketing campaign, keep reading for our recommendations to maximize email deliverability.
Email and internet service providers do what they can to keep spammy or irrelevant content from reaching their customers’ inboxes. Both types of providers build complex filtering systems that can detect:
If your “reputation” is poor due to low-quality content and spammy send behavior, ESPs and ISPs are more likely to reject your messages. This will cause them to “bounce” rather than to be delivered successfully.
Email deliverability doesn’t need to be a mystery. There are six consistent errors that impact the odds of your email content being received successfully. These include:
Tricking these systems is rarely beneficial. Creating high-quality content and cleaning up these mistakes will help you to see a steady ROI in your email marketing channels.
Is your poor deliverability percentage reversible? Yes! Following these seven steps can dramatically improve your email deliverability rate over time:
Trust us– if nobody is even receiving your emails, they won’t have the chance to open and consume the incredible content you have made. Improve the email deliverability rate and improve the user experience.
When it comes to email deliverability services, you want a progressive, efficient, experienced, and automated solution that checks off multiple boxes. When implementing a communication channel as personal as email, ActiveTrail takes an equally personal approach with its client services.
Looking to upgrade your email marketing? Browse smart marketing packages to find the best fit for your business size and marketing needs.