ActiveTrail Blog
Marketing Insights
& Best Practices
Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.
Discover how to make the most of Wix emailing and why an external solution like ActiveTrail can be a strategic
To help you find the perfect solution, we’ve put together a comprehensive guide to the best Mailjet alternatives in 2025.
Buying traffic is the easy half. Learn how to capture visitor data, convert it with automated flows, and measure revenue
With better customer service, advanced marketing automation features, and seamless compatibility with other tools, the email marketing software market offers
Ready to become an e-commerce marketing expert? Let’s go! Here’s a complete article with all our tips and tricks to
In this article, we present our top 5 best Mailchimp alternatives, their advantages and disadvantages, as well as detailed pricing
The journey from acquiring cold leads through PPC or SEO to guiding them toward purchase readiness is intricate and demands
Understanding Birthday Emails Birthday emails are personalized messages sent to clients on their birthdays. These emails often include birthday greetings,
According to Google, email verification will help Gmail users and security systems identify and stop spam
45% of subscribers on any mailing list will increase their engagement Thanks to this email
About 90% of people read emails and open dozens of messages every day, so how come less than 2% get
The digital age has opened quite a few communication channels between brands and clients, but it's hard to top the
