ActiveTrail Blog

Marketing Insights
& Best Practices

Create personalized customer journeys, based on the behavior and interactions of your contacts with your brand. Send them high-performing messages across all channels: email, SMS, WhatsApp, and mobile push notifications.

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Many are the marketers that contend with low clickthrough and conversion rates and aren’t really sure why. The time has

A study published over the past year found that businesses that invest in optimal customer journeys experience a 70% jump

So, what can you do to create re-engagement email campaigns that convert? Take a look at these—the best re-engagement email
So, what B2B and B2C email marketing best practices should you know to drive the most value out of your
Learn from our examples for great email subject line ideas and create efficiant converting email subject lines for your email

There is an art and a science to crafting compelling and converting emails, and both begin with the email header.

Email marketing is crucial to creating a perfect small business marketing strategy.
Inspiring email marketing ideas for hotels that you have to read before the summer season peaks and your potential guests

The days of relying exclusively on traditional marketing channels are over. In today’s modern, hyper-connected world, there are more channels

Meaningfully connecting with prospective buyers and sellers online and getting them to open your emails can be challenging. Real estate

Even opt-in emails can be marked as spam, and it's probably your scariest nightmare...
Whether your potential candidates are active or passive job seekers, you can attract, nurture and convert them into applicants with