How to turn campaigns into revenue with e-commerce email marketing
Email marketing is not just about newsletters – it is a pivotal part of your e-commerce and should be treated as such. From up-selling to gently nudging customers to go ahead and make that purchase, e-commerce email marketing will make a huge difference to your bottom line.
Upsell items by email
Make no mistake – it’s 10 times easier to make a sale from a current customer than it is to find a new one. Once you have a buyer for your product or service, use ecommerce email marketing to offer them upgrades at a discount. ActiveTrail’s advanced personalization options allow you to make the email really speak to the reader, drawing in all of the knowledge you have on the products they’ve bought and creating an enticing offer just for them.
Cross-sell items by email
Similarly, a buyer can be offered related items by email which they may be interested in based on their previous purchases. Depending on your business, you can offer them items to go along with their original purchase (e.g. “Need a hire car for your hotel stay in Wisconsin, Mr. Jenkins?”). It’s a much stronger marketing message that a catch-all sales email.
Remind your customers about abandoned shopping cart items
Ever added a product to your online shopping cart, only to walk away at the last minute? Turns out most of us do, with over 70% of customers admitting to doing it at some point. The exciting thing is that most people who place items in their shopping carts do still intend to purchase the product. Enter automated email reminders from ActiveTrail. Triggers can be set up to send the customer a subtle reminder of the product a few weeks later if they add an item to their shopping cart but don’t complete the sale.
Use promotional offer emails
Promotional offers can create a sense of urgency, bring back customers who balked at a price, or reward loyal customers. Don’t just send out generic sale emails – make sure to go the extra mile. Segment your mailing list into different types of buyers and send them different targeted promotional emails that will pique their particular interest.
Build customer loyalty
Your email newsletter can be more than just a list of borderline interesting news items, it can be the center of your customer loyalty program. Offer advice on how to best use the products the customer has purchased, special unique offers, free gifts for longevity (“Thanks for being with us for 2 years…”), etc. Treat your loyal customers well, and they’ll sing your praises from the rooftops.
As you can see, there are many ways to incorporate ecommerce email newsletters into your online business. Start by going through these points and seeing how you can adapt them and use them in your business. Get started today, and you’ll feel the impact sooner than you imagine.
